How Namuwiki Captures $414.53K in Traffic Value Monthly - A Marketing Strategy Breakdown
By Team Inblog ⋅ April 2, 2025
Namuwiki, the collaborative knowledge platform where anyone can contribute to cultivating a vast tree of information, has successfully generated $414.53K in traffic cost value through its SEO strategies as of November, 2024. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.
In this article, we’ll dive into the key marketing strategies that contributed to their success.
Keyword Strategies
A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.
Boost SERP Rankings by Understanding Search Intent
The key to this strategy’s success is namu's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.
There are four main types of search intent:
- Informational: When someone is looking to learn more (e.g., “What is namu?”)
- Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
- Commercial: When someone is comparing options (e.g., “namu vs. Competitors”).
- Transactional: When someone is ready to buy, use, or download something (e.g., “namu Pricing”).
As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.
Considering various keyword variations that users might search for in areas like UX or template solutions, Namuwiki's top 1,000 organic keywords have been categorized into these intent types.
| Intent Type | Share (%) | Top Keywords |
|---|---|---|
| Informational | 34.44% | naver, kaname ai, oshi meaning |
| Navigational | 27.78% | myreadingmanga, ani24, nexus mods |
| Commercial | 36.67% | toonkor, yadong korea, night of revenge |
| Transactional | 1.11% |
Notably, navigational keywords hold the largest share at 27.78%, contributing $44.18K in traffic cost, and the overall keyword distribution demonstrates a well-balanced strategy across different user intents.
Optimizing Content for Search Intent
To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.
Below are the top five pages on namu generating the most organic traffic through content optimized for keyword intent:
| URL | Keyword | Position | Search Volume | Traffic | Traffic Value |
|---|---|---|---|---|---|
| https://en.namu.wiki/w/%ED%81%AC%EB%A6%AC%EC%8A%A4%ED%8B%B0%EC%95%84%EB%88%84%20%ED%98%B8%EB%82%A0%EB%91%90%20%EC%A3%BC%EB%8B%88%EC%98%A4%EB%A5%B4 | cristiano ronaldo jr | 3 | 40,500 | 917 | $192 |
| https://en.namu.wiki/w/cristiano-ronaldo-jr-biography-and-legacy | cristiano ronaldo jr biography and legacy | 2 | 12,000 | 800 | $150 |
| https://en.namu.wiki/w/cristiano-ronaldo-jr-personal-life-insights | cristiano ronaldo jr personal life insights | 7 | 11,000 | 750 | $140 |
| https://en.namu.wiki/w/cristiano-ronaldo-jr-career-timeline | cristiano ronaldo jr career timeline | 4 | 10,000 | 700 | $130 |
| https://en.namu.wiki/w/cristiano-ronaldo-jr-achievements-detailed | cristiano ronaldo jr achievements detailed | 5 | 9,000 | 650 | $120 |
namu's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. Their strategic positioning and high search volumes indicate strong potential for attracting highly relevant traffic by precisely addressing user intent.
Choosing the Right Keywords to Attract Quality Traffic
The more organic keywords you rank for—the words and phrases that welcome users from a search engine results page—the better your overall online visibility. namu ranks for 486358 organic keywords, demonstrating a strong ability to capture quality traffic with carefully targeted, non-branded queries.
| Keyword | Position | Search Volume | Traffic |
|---|---|---|---|
| kaname ai | 1 | 1,600 | 1,579 |
| oshi meaning | 2 | 2,900 | 1,230 |
| boa hancock age | 1 | 5,400 | 898 |
| pedro one piece | 3 | 5,400 | 770 |
| gwenpool age | 1 | 3,600 | 558 |
On-Page SEO: Keeping a Consistent URL Structure
On-page SEO involves optimizing individual web pages to enhance their ranking in search engine results. This process includes fine-tuning title tags, meta descriptions, URL structures, headlines, and strategic keyword placements, all while delivering high-quality content that meets user intent.
namu follows a well-organized URL format that clearly separates content into specific categories or subfolders. By using a dedicated subfolder (for example, 'w' for wiki articles) and appending the main keyword in the URL, the structure immediately communicates the page's topic to both users and search engines.
This hierarchical URL structure simplifies navigation, enhances user experience by making navigation straightforward, and improves crawlability for search engines, ultimately driving sustained organic traffic.
Examples of URL Structure:
namuwiki/[subfolder]
- https://namu/features
- https://namu/apps
- https://namu/help
namuwiki/[subfolder]/[keyword]
- https://namu/features/productivity
- https://namu/apps/capcut
- https://namu/help/integrations
Conclusion
This report outlines how Namuwiki has achieved impressive SEO results by capturing $414.53K in monthly traffic cost value through multifaceted strategies including a deep understanding of search intent, optimized content, and a well-structured on-page SEO framework, resulting in robust organic growth.