How naver Captures $1.83M in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 19, 2025

NAVER, one of South Korea's premier digital platforms, seamlessly integrates a range of services—from trusted reservations and comprehensive online dictionaries to dynamic video streaming—to elevate the everyday online experience. naver has successfully generated $1.83M in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is naver's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is naver?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “naver vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “naver Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, naver's top 1,000 organic keywords have been categorized into these intent types.

Notably, navigational keywords are displayed using examples such as "naver", "papago", "facebook login", "naver maps", "english to korean", "naver dictionary", "naver map", "korean to english", "facebook log in", "naver webtoon", and they account for the largest share, contributing $236.50K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on naver that generate the most organic traffic through content optimized for keyword intent:

naver's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The keywords selected reflect both high user interest and specificity. “Realized” caters to users seeking clear definitions and contextual usage, making it a popular query on digital dictionaries. “Ensuring” attracts traffic from those looking for advice on guaranteeing outcomes, while “garnered” is used in discussions highlighting achievements, resonating with readers seeking success stories. “Dollar to won” is a focused financial conversion query that draws in users needing up-to-date exchange rates, and “korean webtoon” serves a niche audience eager for detailed content on Korea’s vibrant webtoon scene. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic. naver ranks for 370151 organic keywords. One of the biggest contributors to naver’s organic success is their ability to rank for high-value keywords with strong search intent.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves optimizing various elements within a webpage, such as title tags, meta descriptions, headings, and URLs, to help improve its position in search engine results. A well-structured URL not only informs search engines about the content’s theme but also provides users with a clear pathway to navigate the site.

naver employs a consistent and logical URL structure that makes use of both simple and nested formats. The simple URLs, formatted as naver/[subfolder], are effective in grouping broader categories like Papago, Maps, and Mail, facilitating ease of access and recognition. This clear delineation of site sections helps search engines quickly identify the main topics of each page.

The nested URL structure—naver/[subfolder]/[keyword]—further refines this approach by allowing for more targeted content differentiation, which is especially beneficial for pages that focus on specific keywords or topics. This hierarchical mapping not only enhances user experience through straightforward navigation but also boosts technical SEO by improving crawlability and indexation, thereby reinforcing naver’s overall strategy for maintaining strong search engine performance.

Examples of URL Structure:

naver/[subfolder]

• https://naver.com/papago
• https://naver.com/map
• https://naver.com/mail

naver/[subfolder]/[keyword]

• https://naver.com/dict/koendict
• https://naver.com/blog/story
• https://naver.com/brand/cgv

Conclusion

This report outlines how naver leverages a comprehensive SEO strategy that encompasses in-depth keyword targeting, content optimization aligned with user intent, and a well-structured on-page SEO framework. By analyzing its organic keyword distribution and effective page optimization, naver demonstrates strong topical authority, ultimately capturing $1.83M in traffic value monthly.