How Notion Captures $2.54M in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ April 2, 2025

Notion is a cloud-based productivity platform that unifies wikis, docs, projects, and more, empowering teams and individuals to collaborate seamlessly. Notion has successfully generated $2.54M in traffic cost value through its SEO strategies as of February, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is Notion's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is notion?”).
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “notion vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “notion Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, Notion's top 1,000 organic keywords have been categorized into these intent types.

Notably, navigational keywords are displayed using examples such as "notion", "notion login", "notion app", "notion.so", "notion careers", "notion ai", "notions", "github student developer pack", "notion calendar", "notion desktop app" and they account for the largest share, contributing $4.25M in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on Notion that generate the most organic traffic through content optimized for keyword intent:

Notion's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The "weekly schedule template" provides an in‐depth resource for users looking to organize their weekly routines, while the "content calendar template" is a favorite among content creators aiming to streamline their posting strategy. The "12 week year template" attracts productivity enthusiasts seeking to break down their yearly goals into manageable segments, and the "to do list template" meets the everyday needs of users planning daily tasks. Finally, the "notation app" taps into organic traffic from users searching for efficient note-taking solutions, even if the spelling variant distances itself from the branded term.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page—the better. Organic keywords not only boost your free visibility on search engines but also help attract high-quality visitors who are searching for exactly what you offer. Notion ranks for 31507 organic keywords, demonstrating its strong foothold in the search landscape.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO focuses on optimizing individual webpages to improve search engine rankings and user experience. Among the most critical on-page elements is the URL structure, which can signal page relevance and hierarchy to search engines. A well-designed URL not only enhances keyword targeting but also reinforces the overall content strategy.

Notion follows a clear and structured URL format that leverages both simple and nested structures. The simple structure, formatted as notion.so/[subfolder], is used for straightforward pages like login, desktop, or careers. In contrast, the nested structure, notion.so/[subfolder]/[keyword], is ideal for more targeted content such as product details or specialized help articles, allowing both users and search engines to quickly ascertain the page’s focus.

This thoughtful arrangement improves site navigation and enhances crawlability, enabling search engines to index content with greater precision. By separating content into distinct subfolders and keywords, Notion not only streamlines its user journey but also reinforces its technical SEO efforts, ultimately contributing to better organic visibility and enhanced user engagement.

Examples of URL Structure:

notion.so/[subfolder]

• https://notion.so/login
• https://notion.so/desktop
• https://notion.so/careers

notion.so/[subfolder]/[keyword]

• https://notion.so/product/ai
• https://notion.so/product/calendar
• https://notion.so/help/create-a-notion-calendar-account

Conclusion

This report outlines Notion’s comprehensive SEO strategy that has resulted in a monthly traffic value of $2.54M. Central to their approach is a well-defined keyword strategy that emphasizes search intent, with a significant focus on navigational, informational, commercial investigational, and transactional keywords. Notion’s content optimization strategies target user intent effectively, as demonstrated by its top-performing pages, and its strong organic keyword presence—boasting over 31,000 keywords—ensures a high-quality influx of visitors. The report also details Notion’s use of a uniform URL structure in on-page SEO, combining both simple and nested URL formats to improve user navigation and search engine crawlability. Overall, the integrated strategies underline Notion’s success in leveraging technical and content-driven SEO for maximum organic visibility and user engagement.