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How Peachystudio Captures $882.09K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ April 2, 2025

A Marketing Strategy Breakdown

Peachy Studio, a premier preventative Botox provider powered by advanced AI and staffed by board-certified nurse practitioners, is redefining wrinkle prevention services in cities like New York, DC, Chicago, and Austin. peachystudio has successfully generated $882.09K in traffic cost value through its SEO strategies as of December, 2024. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is peachystudio's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

  • Informational: When someone is looking to learn more (e.g., “What is peachystudio?”)
  • Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
  • Commercial: When someone is comparing options (e.g., “peachystudio vs. Competitors”).
  • Transactional: When someone is ready to buy, use, or download something (e.g., “peachystudio Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Search Intent

Considering various keyword variations that users might search for in areas like UX or template solutions, peachystudio's top 1,000 organic keywords have been categorized into these intent types.

Intent TypeShare (%)Top Keywords
Informational34.62%masseter botox, masseter, what is botox made of
Navigational22.09%peachy, peachy botox, peachy studio
Commercial30.33%peach studio, peachy williamsburg, facial after botox
Transactional12.97%tinted sunscreen, tinted sunscreen for face, tinted spf

Notably, navigational keywords are displayed using examples such as "peachy", "peachy botox", "peachy studio", "botox", "peachy dc", "botox nyc", "peachy brooklyn heights", "peachy new york", "peachy nyc", "peachy studios", and they account for the largest share, contributing $26.07K in traffic cost.

Wonder how other companies target search intent? See their strategies in action.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on peachystudio that generate the most organic traffic through content optimized for keyword intent:

peachystudio's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Peachystudio ranks for 7726 organic keywords.

KeywordPositionSearch VolumeTraffic
masseter botox469,107587
masseter botox nyc269747
masseter botox for tmj588034
what is botox made of36,60078
when can i get a facial after botox117044
Struggling to find the right keywords? Get a custom keyword strategy tailored for your business.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO refers to the range of tactics applied directly on individual webpages to improve their search engine visibility and overall ranking. It involves careful optimization of elements such as title tags, meta descriptions, headings, and, importantly, URL structures, all while ensuring the content remains engaging and high-quality.

Peachystudio follows a clearly defined URL approach that leverages the use of subfolders to segment content. By structuring URLs consistently—for example, using first-level folders like pages, products, or blogs—the site provides immediate context about the page’s content. This organized system helps search engines quickly interpret the relevance of each page, thereby supporting the overall SEO strategy.

The hierarchical nature of this URL structure not only facilitates smoother user navigation but also enhances search engine crawlability. By distinguishing between high-level category pages and more specific content pages with embedded keywords, peachystudio ensures that each URL serves a distinct purpose in guiding both visitors and search bots through its diverse range of offerings.

Examples of URL Structure:

peachystudio.com/[subfolder]

  • https://peachystudio.com/pages
  • https://peachystudio.com/products
  • https://peachystudio.com/blogs

peachystudio.com/[subfolder]/[keyword]

  • https://peachystudio.com/pages/masseter-botox
  • https://peachystudio.com/products/tinted-sunscreen
  • https://peachystudio.com/blogs/fountain-of-proof/what-is-botox

Conclusion

The report outlines how peachystudio successfully captures $882.09K in monthly traffic value by leveraging a comprehensive SEO strategy. This approach centers around a deep understanding of search intent, content optimization tailored for user queries, and a consistent on-page SEO structure that enhances both user navigation and search engine crawlability.

Looking to improve your marketing strategy? Get insights and take your website’s growth to the next level!