How recruit Captures $70.53K in Traffic Value Monthly - A Marketing Strategy Breakdown
By Team Inblog ⋅ March 19, 2025
Recruit.net, a leading global job search platform established in 1997, instantly connects job seekers to millions of opportunities while enabling employers to reach targeted, top-tier talent. recruit has successfully generated $70.53K in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.
In this article, we’ll dive into the key marketing strategies that contributed to their success.
Keyword Strategies
A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.
Boost SERP Rankings by Understanding Search Intent
The key to this strategy’s success is recruit's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.
There are four main types of search intent:
- Informational: When someone is looking to learn more (e.g., “What is recruit?”)
- Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
- Commercial: When someone is comparing options (e.g., “recruit vs. Competitors”).
- Transactional: When someone is ready to buy, use, or download something (e.g., “recruit Pricing”).
As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.
Considering various keyword variations that users might search for in areas like UX or template solutions, recruit's top 1,000 organic keywords have been categorized into these intent types.
| Intent Type | Share (%) | Top Keywords |
|---|---|---|
| Informational | 33.97% | inkspirenize, doordash bradford pa, recruiting |
| Navigational | 42.61% | recruit, lyft careers, recruitment |
| Commercial | 20.50% | piper companies, data analyst jobs in kenya, recruit hong kong |
| Transactional | 2.91% | sfg spivey, ea solutions data entry, maternity case manager remote |
Notably, navigational keywords are displayed using examples such as recruit, "lyft careers", "recruitment", "recruit canada", "cash app careers", "recruit.net jobs", "esri careers", "feyer and associates", "get it recruit", "recruitin", and they account for the largest share, contributing $6.43K in traffic cost.
Optimizing Content for Search Intent
To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.
Below are the top five pages on recruit that generate the most organic traffic through content optimized for keyword intent:
| URL | Keyword | Position | Search Volume | Traffic | Traffic Value |
|---|---|---|---|---|---|
| https://remote.recruit.net/search-haitian-creole-jobs | haitian creole remote jobs | 6 | 50 | 4 | $0 |
| https://www.recruit.net/search-java-developer-c2c-position-jobs | java c2c jobs | 6 | 30 | 4 | $20 |
| https://www.recruit.net/search-visa-sponsorship-eb2-green-card-or-jobs | eb2 visa sponsorship jobs | 4 | 40 | 4 | $9 |
| https://india.recruit.net/search-us-citizen-jobs | us citizen jobs in india | 7 | 46 | 3 | $5 |
| https://remote.recruit.net/search-debt-consolidation-jobs | debt consolidation jobs remote | 7 | 90 | 1 | $1 |
recruit's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. Each keyword here focuses on highly specific job search queries that address nuanced needs in remote work, specialized technical roles, and international career opportunities. Their long-tailed nature means they capture targeted user intent and, despite modest search volumes, attract well-qualified traffic that converts into valuable engagement. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.
Choosing the Right Keywords to Attract Quality Traffic
The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic.
| Keyword | Position | Search Volume | Traffic |
|---|---|---|---|
| remote bioinformatics jobs | 14 | 737 | 6 |
| etmf jobs remote | 6 | 50 | 4 |
| haitian creole remote jobs | 6 | 50 | 4 |
| debt consolidation jobs remote | 7 | 90 | 1 |
| remote bim jobs | 9 | 140 | 1 |
On-Page SEO: Keeping a Consistent URL Structure
On-page SEO involves optimizing individual web pages to boost their rankings on search engine results pages. It covers essential elements including title tags, meta descriptions, header tags, and strategically crafted URL paths, all of which contribute to delivering high-quality and relevant content.
recruit leverages a clear and systematic URL structure to segment its content effectively. By utilizing straightforward subfolders—such as those seen in recruit/company-inkspirenize-jobs—the site categorizes its content in a way that both users and search engines can quickly comprehend. This format underlines the importance of a clean URL design as a foundational element of on-page SEO.
The use of both simple and nested URL structures enhances overall site navigation and crawlability. While simple URLs provide a direct categorization through a single subfolder, nested URLs add an additional layer that signals targeted keywords and content specifics. This hierarchical approach not only improves user experience but also supports recruit’s broader technical SEO strategy by making it easier for search engines to index and rank its pages effectively.
Examples of URL Structure:
recruit/[subfolder]
- https://recruit.net/company-inkspirenize-jobs
- https://recruit.net/company-feyer-associates-jobs
- https://recruit.net/company-harry-winston-jobs
recruit/[subfolder]/[keyword]
- https://recruit.net/job/rn-maternity-nurse-case-manager-jobs/79674A87DEF520C2
- https://recruit.net/job/warehouse-package-handler-ft-pt-jobs/247660E8EDAF51DC
- https://recruit.net/job/associate-brand-manager-hair-care-jobs/2D0855E73678DABB
Conclusion
This report provides an integrated breakdown of recruit's successful marketing strategy which captures $70.53K in traffic value monthly. Rooted in a deep understanding of search intent, recruit utilizes a detailed keyword strategy that segments its top 1,000 organic keywords into informational, navigational, commercial investigational, and transactional types—with navigational searches leading the pack. Content optimized for search intent has driven significant organic traffic, with specific pages ranking for niche job-related queries. Additionally, the strategic targeting of high-quality, long-tail keywords in the remote jobs cluster further supports recruit’s ability to attract a diverse and engaged audience. Finally, recruit’s uniform and systematic URL structure significantly enhances on-page SEO, making it easier for both users and search engines to navigate and index its content.