How Red Points Captures $763.55K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ April 2, 2025

Red Points is a pioneering AI-powered online brand protection company that safeguards global brands by detecting and eliminating counterfeiting, piracy, and impersonation threats. Red Points has successfully generated $763.55K in traffic cost value through its SEO strategies as of January, 2025. This impressive growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is Red Points’s deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is redpoints?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”)
• Commercial: When someone is comparing options (e.g., “redpoints vs. Competitors”)
• Transactional: When someone is ready to buy, use, or download something (e.g., “redpoints Pricing”)

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, Red Points's top 1,000 organic keywords have been categorized into these intent types.

Notably, navigational keywords are displayed using examples such as "dhgate", "redpoints", "pura vida", "grey market", "fashionreps", "reddit fashionreps", "shopify dmca", "red points solutions", "how to report telegram account", "wixsite". They account for the largest share, contributing $41.45K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on Red Points that generate the most organic traffic through content optimized for keyword intent:

Red Points's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. Each of these long-tailed keywords touches on specific legal and infringement concerns that resonate with a targeted audience. For instance, “how long do trademarks last” and “how do you report copyright infringement” address common intellectual property queries that drive consistent traffic due to their clarity and timely relevance. Meanwhile, guides such as “how to get a website taken down” and “amazon infringement report” provide in-depth walkthroughs for resolving online disputes, and “how to report a scammer on telegram” taps into growing concerns around digital security. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic. Red Points ranks for 17,590 organic keywords. One of the biggest contributors to Red Points’ organic success is their ability to rank for high-value, non-branded queries that instruct users on how to remove or report unwanted online content.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO focuses on optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This involves a variety of adjustments including title tags, meta descriptions, headings, and, importantly, URL structure. A well-organized URL not only helps highlight the page’s content to search engines but also improves the usability and credibility of the website.

Redpoints implements a clear and consistent URL strategy that makes use of well-defined subfolders. For instance, the “blog” and “case-study” segments immediately inform both users and search engines about the type of content they will encounter. This structured approach underpins a broader technical SEO framework, ensuring that content is categorized in a logical, easy-to-navigate hierarchy.

Using a simple structure like redpoints/[subfolder] for primary categories and a nested format such as redpoints/[subfolder]/[keyword] for more detailed topics not only streamlines navigation but also enhances search engine crawlability. This method delivers additional context on page content while augmenting the site’s relevance for targeted keywords, ultimately contributing to improved rankings and a more efficient content discovery process.

Examples of URL Structure:

redpoints/[subfolder]

• https://redpoints.com/blog
• https://redpoints.com/case-study
• https://redpoints.com/pricing

redpoints/[subfolder]/[keyword]

• https://redpoints.com/blog/how-to-remove-counterfeits-from-dhgate
• https://redpoints.com/case-study/pura-vida
• https://redpoints.com/blog/how-long-will-my-us-trademark-last

Conclusion

This report details how Red Points, an AI-powered online brand protection company, captures $763.55K in monthly traffic value through a strategic blend of keyword targeting, content optimization, and on-page SEO improvements. The comprehensive strategy focuses on understanding search intent, creating content that meets user needs, and utilizing a uniform URL structure to boost search engine visibility. Detailed analyses of keyword strategies, top-performing pages, and targeted long-tail keyword clusters illustrate how Red Points effectively attracts high-quality organic traffic while addressing users' legal and infringement concerns.