How routine Captures $69.78K in Traffic Value Monthly - A Marketing Strategy Breakdown
By Team Inblog ⋅ March 19, 2025
Routine is an innovative productivity suite that blends advanced calendar functionality with task management and habit tracking to empower users on iOS, macOS, and Windows. As of March, 2025, routine has successfully generated $69.78K in traffic cost value through its SEO strategies driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.
In this article, we’ll dive into the key marketing strategies that contributed to their success.
Keyword Strategies
A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.
Boost SERP Rankings by Understanding Search Intent
The key to this strategy’s success is routine's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.
There are four main types of search intent:
- Informational: When someone is looking to learn more (e.g., “What is routine?”)
- Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”)
- Commercial: When someone is comparing options (e.g., “routine vs. Competitors”)
- Transactional: When someone is ready to buy, use, or download something (e.g., “routine Pricing”)
As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.
Considering various keyword variations that users might search for in areas like UX or template solutions, routine's top 1,000 organic keywords have been categorized into these intent types.
| Intent Type | Share (%) | Top Keywords |
|---|---|---|
| Informational | 64.19% | routine, routine app, routine planner |
| Navigational | 7.53% | habit tracking, payfit, eod report |
| Commercial | 21.67% | death in the family email to boss sample, routine planner app, severance package negotiation letter template |
| Transactional | 6.61% | sample letter to your boss about concerns, flow method note taking, professional goals |
In March, 2025, routine generated a traffic cost value of $69.78K. Informational keywords accounted for 64.19% with examples like 'routine', 'routine app', 'routine planner', 'severance negotiation letter', 'refer a friend email', 'routine calendar', 'referral email', 'calendar icon', 'signal vs noise', and 'job referral email', while navigational, commercial, and transactional keywords contributed 7.53%, 21.67%, and 6.61% respectively.
Optimizing Content for Search Intent
To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.
Below are the top five pages on routine that generate the most organic traffic through content optimized for keyword intent:
| URL | Keyword | Position | Search Volume | Traffic | Traffic Value |
|---|---|---|---|---|---|
| https://routine.co/blog/severance-negotiation-email-to-your-manager | severance negotiation letter | 2 | 98 | 107 | $8 |
| https://routine.co/blog/email-referring-your-friend-for-a-job-in-your-company | refer a friend email | 1 | 90 | 89 | $966 |
| https://routine.co/blog/email-requesting-interview-feedback | how to ask for feedback after an interview | 8 | 128 | 7 | $0 |
| https://routine.co/blog/how-to-reach-out-to-a-recruiter-via-email | email recruiter for job | 3 | 46 | 7 | $12 |
| https://routine.co/blog/flow-notes | flow notes | 8 | 191 | 5 | $44 |
routine's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. Each of these keywords taps into very specific, long-tail search queries, drawing traffic from users with precise informational needs.
Choosing the Right Keywords to Attract Quality Traffic
The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic. Routine ranks for 6810 organic keywords.
| Keyword | Position | Search Volume | Traffic |
|---|---|---|---|
| severance negotiation letter | 2 | 98 | 107 |
| refer a friend email | 1 | 90 | 89 |
| email expressing interest in an internal position example | 1 | 70 | 44 |
| thank you for connecting me with someone email sample | 1 | 20 | 44 |
| how to ask interview feedback in email | 1 | 30 | 22 |
On-Page SEO: Keeping a Consistent URL Structure
On-page SEO involves making strategic enhancements within individual webpages to improve search engine rankings and overall user experience. A key element of this strategy is the use of clean, descriptive URLs that clearly signal the content and purpose of each page.
Routine follows a clear and structured URL format by employing identifiable subfolders that group similar content together. This approach not only organizes the site content logically – for instance, separating downloads, feature overviews, and blog posts – but also immediately communicates the nature of each page to both users and search engines.
By distinguishing between simple and nested URL structures, routine optimizes technical SEO and navigation. The simple structure, such as routine.co/download or routine.co/features, serves as an umbrella for broader topics, while the nested structure, like routine.co/features/planner, targets specific keywords and topics. This hierarchy enhances crawlability, ensuring that search engines index important content effectively while providing a seamless experience for visitors.
Examples of URL Structure:
routine/[subfolder]
- https://routine.co/download
- https://routine.co/features
- https://routine.co/blog
routine/[subfolder]/[keyword]
- https://routine.co/features/planner
- https://routine.co/blog/severance-negotiation-email-to-your-manager
- https://routine.co/blog/email-referring-your-friend-for-a-job-in-your-company
Conclusion
This report details how routine, an innovative productivity suite, captures a monthly traffic value of $69.78K through robust SEO strategies including keyword targeting based on search intent, content optimization, and a well-structured on-page SEO framework.