How Safegraph Captures $123.84K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 8, 2025

SafeGraph is a modern data partner that empowers innovators by curating the highest quality, ethically sourced global places data for building cutting-edge location-based applications and analytics. SafeGraph has successfully generated $123.84K in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is SafeGraph's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is safegraph?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “safegraph vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “safegraph Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

There are four main types of search intent: Informational, Navigational, Commercial Investigational, and Transactional.

Notably, Commercial Investigational keywords are displayed using examples such as "geofencing marketing", "building footprint", "google maps api pricing", "geospatial data analysis", "foot traffic data free", "foot traffic data", "mobile location data providers", "google place api pricing", "poi data", "immad akhund", and they account for the largest share, contributing $26.73K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on SafeGraph that generate the most organic traffic through content optimized for keyword intent:

SafeGraph's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. These selected long-tail keywords have been carefully chosen for their ability to capture targeted searches with high user intent. For instance, “google places api alternative” attracts developers evaluating options beyond the mainstream API, while “what is geospatial data” and “what is geofencing in marketing” address common queries from users seeking clear, educational insights. Additionally, “financial data visualization” appeals to finance professionals looking for specialized data presentation techniques, and “trade area analysis” draws in market strategists examining local business dynamics. Their specificity and relevance ensure that each query not only resonates with the intended audience but also drives highly qualified traffic to SafeGraph’s content.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic. SafeGraph ranks for 3606 organic keywords. One of the biggest contributors to SafeGraph’s organic success is their ability to capture highly engaged audiences with non-branded keywords that signal strong search intent.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves optimizing internal elements such as title tags, meta descriptions, headings, and URLs to improve page performance in search engine results. Using a clear and consistent URL structure is an essential part of this process, ensuring that every page communicates its purpose and content focus effectively.

SafeGraph follows a structured URL format by organizing its content into distinct subfolders that represent different content categories, such as guides, blog, and podcasts. This logical segmentation not only creates an intuitive navigation experience for site visitors but also helps search engines quickly identify the relevance and hierarchy of each page.

By combining a simple structure for broad topics with a nested format that includes a main keyword, SafeGraph enhances user experience and site crawlability. This uniform approach to URL construction is a key component of its technical SEO strategy, making it easier for both users and search engines to understand the site’s content at a glance.

Examples of URL Structure:

safegraph/[subfolder]

• https://www.safegraph.com/guides
• https://www.safegraph.com/blog
• https://www.safegraph.com/podcasts

safegraph/[subfolder]/[keyword]

• https://www.safegraph.com/guides/google-places-api-alternatives
• https://www.safegraph.com/blog/geofencing-marketing
• https://www.safegraph.com/guides/uses-of-geospatial-data

Conclusion

This report outlines how SafeGraph captures $123.84K in monthly traffic value through a comprehensive SEO strategy. It details the importance of understanding search intent and segmenting keywords into informational, navigational, commercial investigational, and transactional categories. The report also highlights the effectiveness of content optimization, featuring data on the top pages generating organic traffic as well as successful targeting of long-tail keywords focused on location-based data and geospatial insights. Additionally, SafeGraph's on-page SEO strategy, including the use of a uniform URL structure, plays a critical role in enhancing both user experience and search engine crawlability.