How Samsara Captures $3.45M in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 19, 2025

Samsara is a leading industrial IoT company that enables global organizations to optimize safety, efficiency, and sustainability through its innovative Connected Operations Cloud platform. Samsara has successfully generated $3.45M in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is Samsara's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is samsara?”).
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “samsara vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “samsara Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, Samsara's top 1,000 organic keywords have been categorized into these intent types.

Notably, Navigational keywords are displayed using examples such as "samsara", "samsara login", "samsara careers", "web store", "samsara.com login", "samsara log in", "samsara jobs", "fullbay login", "samsara login fleet", "samsara company", and they account for the largest share, contributing $526.60K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on Samsara that generate the most organic traffic through content optimized for keyword intent:

Samsara's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. This structured approach not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Samsara ranks for 45587 organic keywords.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves optimizing elements within the webpage to help boost rankings on search engine results pages. It encompasses factors such as title tags, meta descriptions, content quality, and URL structures. By ensuring that each component is clear and descriptive, websites can improve their relevance and visibility to search engines.

Samsara demonstrates a robust URL strategy by structuring its pages into clearly defined subfolders that organize content by topics such as products, guides, and company information. This intentional segmentation means that users and search engines alike can quickly understand the purpose of each page. For instance, guides that address specific topics like 'what-is-telematics' or 'electronic-logging-device' are positioned in dedicated subfolders, reflecting targeted content themes.

This uniform URL structure not only enhances user experience by providing intuitive navigation, but it also benefits technical SEO. A clear hierarchy allows search engines to efficiently crawl and index the site, distributing authority across various sections. As a result, both the simplicity of the 'samsara/[subfolder]' format and the depth of the 'samsara/[subfolder]/[keyword]' layout play a significant role in Samsara's overall SEO strategy.

Examples of URL Structure:

samsara/[subfolder]

• https://samsara.com/products
• https://samsara.com/pricing
• https://samsara.com/uk

samsara/[subfolder]/[keyword]

• https://samsara.com/guides/what-is-telematics
• https://samsara.com/guides/nvr-camera-system
• https://samsara.com/guides/electronic-logging-device

Conclusion

This report details how Samsara captures $3.45M in monthly traffic value through a multifaceted SEO approach. It outlines their keyword strategy that focuses on search intent, highlights the role of content optimization producing high-traffic guides, and examines targeting of high-quality organic keywords through a strategic long-tail keyword cluster in fleet management. Additionally, it reviews their on-page SEO practices, particularly the uniform URL structure that improves both user experience and search engine crawling.