How Samsung Captures $91.78M in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ April 2, 2025

Samsung, a global leader in cutting-edge consumer electronics and mobile devices, consistently revolutionizes everyday technology with its innovative designs and seamless performance. Samsung has successfully generated $91.78M in traffic cost value through its SEO strategies as of February, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is Samsung's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is samsung?”).
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “samsung vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “samsung Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, Samsung's top 1,000 organic keywords have been categorized into these intent types.

Notably, transactional keywords are displayed using examples such as "s24 ultra", "samsung s24", "samsung galaxy s24 ultra", "samsung galaxy s24", "s23 ultra", "samsung s23", "galaxy s24", "samsung dex", "galaxy s24 ultra", "samsung tablet" and they account for the largest share, contributing $5.38M in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on Samsung that generate the most organic traffic through content optimized for keyword intent:

Samsung's approach centers on traditional content marketing, where long-form guides rank for a wide range of keywords. Among these, "find my phone" draws significant traffic by catering to users urgently seeking a way to locate their devices. "What is hdr" effectively addresses the common query on display technology, offering clear insights into high dynamic range imaging. The "qled vs led" page thrives on its detailed comparison, helping consumers understand the differences in TV display technologies. Meanwhile, "what resolution is 4k" educates visitors about 4K standards, converting informative content into traffic. Finally, "would you rather questions" engages a niche audience seeking interactive and fun content topics. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Samsung ranks for 2727275 organic keywords. One of the biggest contributors to Samsung’s organic success is their ability to rank for high-value keywords with strong search intent.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO is all about refining content elements that influence how both users and search engines perceive a page. Critical components include well-crafted title tags, well-placed meta descriptions, and a well-organized URL structure. A strategic URL setup not only informs users about the page’s content at a glance but also signals the relevance and context to search engine crawlers, which can lead to improved rankings.

Samsung leverages a clean and logical URL structure that breaks down the website into clear subfolders and, when necessary, further segments the content with specific keywords. This hierarchy—from a simple format like samsung/us to more detailed paths like samsung/smartphones/galaxy-s24-ultra—helps create an intuitive pathway for visitors and reinforces topical relevance to search engines. The use of easily interpretable subfolders also assists in maintaining proper link equity throughout the site.

By adopting a uniform URL structure, Samsung enhances both user experience and crawlability. The simple structure (samsung/[subfolder]) allows users to quickly navigate to broad areas of interest, while the nested structure (samsung/[subfolder]/[keyword]) offers deeper dive opportunities into specific product lines or support topics. Overall, this organized approach to URLs is a key element in Samsung’s technical SEO strategy, ensuring that search engines can efficiently index and rank its most valuable pages.

Examples of URL Structure:

samsung/[subfolder]

• https://samsung/us
• https://samsung/smartphones
• https://samsung/watches

samsung/[subfolder]/[keyword]

• https://samsung/smartphones/galaxy-s24-ultra
• https://samsung/smartphones/galaxy-s23-ultra
• https://samsung/apps/dex

Conclusion

This report outlines Samsung's robust SEO and content marketing strategy that has successfully generated $91.78M in monthly traffic value as of February 2025. The strategy leverages a deep understanding of search intent, which is segmented into informational, navigational, commercial investigational, and transactional categories—transactional keywords being the most significant contributor. The report details Samsung's method of content optimization for search intent, highlighting top-performing pages and keyword clusters, particularly in TV and display technology. Additionally, Samsung’s use of a uniform, logical URL structure enhances both user experience and search engine crawlability. Overall, the integrated approach across keyword strategy, content optimization, targeted keywords, and technical SEO illustrates how Samsung remains ahead in driving organic traffic and maintaining high online visibility.