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How Samsung SDS Captures $141.69K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 19, 2025

A Marketing Strategy Breakdown

Samsung SDS, a pioneer in innovative cloud and digital logistics services, optimizes global business operations with its specialized Samsung Cloud Platform and comprehensive IT-based solutions. As of March, 2025, samsungsds has successfully generated $141.69K in traffic cost value through its SEO strategies driven by keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is samsungsds's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

  • Informational: When someone is looking to learn more (e.g., “What is samsungsds?”)
  • Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
  • Commercial: When someone is comparing options (e.g., “samsungsds vs. Competitors”).
  • Transactional: When someone is ready to buy, use, or download something (e.g., “samsungsds Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Search Intent

Considering various keyword variations that users might search for in areas like UX or template solutions, samsungsds's top 1,000 organic keywords have been categorized into these intent types.

Intent TypeShare (%)Top Keywords
Informational20.83%sds, sentinelone, sdsd
Navigational28.19%samsung careers, samsung cloud login, sdsa
Commercial31.71%samsung cloud, samsung sds, samsung ceo
Transactional19.27%samsung sds america, cfo samsung, samsung sds miami

Notably, commercial are displayed using examples such as "samsung cloud", "samsung sds", "samsung ceo", "samsung cloud pricing", "cloud storage hosting", "5g network deployment", "emm", "samsung ridgefield park nj", "samsung e commerce", "samsung e-commerce", and they account for the largest share, contributing $14.76K in traffic cost.

Wonder how other companies target search intent? See their strategies in action.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on samsungsds that generate the most organic traffic through content optimized for keyword intent:

samsungsds’s SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

samsungsds ranks for 4466 organic keywords. One of the biggest contributors to samsungsds’ organic success is their ability to rank for high-value, non-branded queries on cloud-related topics that resonate with searchers looking to understand cloud computing.

KeywordPositionSearch VolumeTraffic
what is cloud computing3715,8587
what is the cloud165,40019
what is a cloud drive321014
what is paas372,3341
iaas meaning671,0000
Struggling to find the right keywords? Get a custom keyword strategy tailored for your business.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves optimizing individual webpages by refining elements such as title tags, meta descriptions, headings, and notably URLs. A well-structured URL instantly informs both users and search engines about the content of a page, reinforcing its relevance and supporting improved rankings on search engine results pages.

samsungsds follows a consistent and logical URL format that neatly segments its website into intuitive subfolders. For instance, landing pages for different regions or languages are marked by a simple structure (e.g., https://samsungsds/us), while more specific topics are organized using a nested format that pairs a category with a targeted keyword (e.g., https://samsungsds/careers/about_careers).

This hierarchical approach not only enhances user navigation by clearly signaling the website’s structure but also boosts technical SEO efforts. By differentiating between simple and nested URL structures, samsungsds efficiently distributes link equity, improves crawlability, and provides clear contextual cues to search engines, thereby optimizing their ability to index and rank the site’s high-value keywords.

Examples of URL Structure:

samsungsds/[subfolder]

  • https://samsungsds/us
  • https://samsungsds/en
  • https://samsungsds/cn

samsungsds/[subfolder]/[keyword]

  • https://samsungsds/careers/about_careers
  • https://samsungsds/news/ceo-241128
  • https://samsungsds/insights/what-are-cheapfakes

Conclusion

This report outlines how Samsung SDS generates $141.69K in monthly traffic value through targeted SEO strategies. The integrated breakdown covers several key areas: a deep understanding of search intent and keyword strategy, content optimization that matches user queries, the targeting of high-quality, non-branded keywords centered on cloud computing, and effective on-page SEO tactics using a uniform URL structure.

Looking to improve your marketing strategy? Get insights and take your website’s growth to the next level!