How Semrush Captures $23.73M in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 8, 2025

Semrush is an all-in-one digital marketing platform that provides comprehensive tools and insights for enhancing online visibility through SEO, content marketing, and competitive research. Semrush has successfully generated $23.73M in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is Semrush's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is semrush?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “semrush vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “semrush Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

There are four main types of search intent: - Informational: When someone is looking to learn more (e.g., “What is semrush?”) - Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”) - Commercial Investigational: When someone is comparing options (e.g., “semrush vs. Competitors”) - Transactional: When someone is ready to buy, use, or download something (e.g., “semrush Pricing”)

You can picture a handful of keyword variations that can be used by people looking for solutions related to UX or other types of templates when you think about it from this lens.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on Semrush that generate the most organic traffic through content optimized for keyword intent:

Semrush's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. Fastbackgroundcheck is a specific query where users look for rapid and reliable background check solutions, driving high traffic due to its practical, results-driven nature. Chat gpt alternatives free attracts users searching for no-cost options in a rapidly evolving AI landscape. Sites like streameast capture the attention of streaming enthusiasts keen to explore similar platforms, while sitemap example appeals to webmasters and SEO professionals seeking structural inspiration for their websites. Lastly, summary generator addresses the growing need for quick content condensation, proving highly valuable for busy content creators. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Semrush ranks for 221651 organic keywords. One of the biggest contributors to Semrush’s organic success is their ability to rank for high-value keywords with strong search intent. Here’s a closer look at one long-tail keyword cluster:

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO refers to the practice of optimizing individual webpages in order to rank higher and earn more relevant traffic in search engines. This process involves refining various elements on the page such as title tags, meta descriptions, headings, and, importantly, URL structures, all of which are crucial for conveying the page’s relevance to both users and search engines.

Semrush employs a clear and methodical URL structure that organizes its content into distinct sections using subfolders and keywords. By directing traffic to simple paths like semrush/login, semrush/pricing, or semrush/academy, the site ensures that users immediately understand the context of the page. Additionally, nested structures such as semrush/blog/google-keyword-planner clearly combine a thematic subfolder with a descriptive keyword, enhancing clarity.

This hierarchical approach not only aids in user navigation by categorizing content intuitively but also supports technical SEO by making it easier for search engine crawlers to index the site effectively. The uniform URL structure helps maintain consistency across the site, reinforces the relevance of individual pages, and ultimately contributes to a stronger overall online presence.

Examples of URL Structure:

semrush/[subfolder]

• https://www.semrush.com/login
• https://www.semrush.com/pricing
• https://www.semrush.com/academy

semrush/[subfolder]/[keyword]

• https://www.semrush.com/blog/google-keyword-planner
• https://www.semrush.com/blog/white-label-seo
• https://www.semrush.com/contentshake/word-counter

Conclusion

Semrush, an all-in-one digital marketing platform, has generated a monthly traffic cost value of $23.73M through well-crafted SEO strategies, leveraging deep insights into keyword intent and content optimization. The report outlines the importance of understanding different types of search intent, demonstrating how keywords in categories such as informational, navigational, commercial investigational, and transactional drive the majority of their traffic. Detailed analyses of top-performing organic keywords, high-traffic pages, and a focused long-tail keyword cluster reveal the effectiveness of their strategies. Additionally, Semrush’s methodical approach to on-page SEO, particularly in its uniform URL structure, further strengthens its online presence and improves search engine indexing.