How Sendbird Captures $292.84K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 8, 2025

Sendbird is a dynamic communication platform that empowers developers with APIs and SDKs to integrate customizable in-app chat, voice, video, and live streaming features for enhancing real-time engagement and customer support. sendbird has successfully generated $292.84K in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is sendbird's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is sendbird?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “sendbird vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “sendbird Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

There are four main types of search intent: - Informational: When someone is looking to learn more (e.g., “What is sendbird?”) - Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”) - Commercial Investigational: When someone is comparing options (e.g., “sendbird vs. Competitors”) - Transactional: When someone is ready to buy, use, or download something (e.g., “sendbird Pricing”)

In March, 2025, sendbird generated a traffic cost value of $292.84K. A closer analysis of their top 1,000 organic keywords shows the following: - Informational: 39.74% - Navigational: 22.44% - Commercial Investigational: 29.81% - Transactional: 8.01% Notably, informational keywords (accounting for 39.74%) are displayed using examples such as "sendbird", "carousell", "customer service representative remote", "message failed to send", "what is an api request", "swiftui vs uikit", "ai chatbot", "uikit vs swiftui", "ai chatbot for customer service", "content moderator meaning", and they account for the largest share, contributing $52.25K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on sendbird that generate the most organic traffic through content optimized for keyword intent:

sendbird's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The keyword "customer service representative remote" appeals to users seeking remote job opportunities and advice on recruiting, drawing high traffic due to its specificity and relevance. Similarly, "message failed to send" caters to those troubleshooting messaging issues, making it a common query with substantial traffic. "Ngrok alternatives" targets tech-savvy users looking for different tunneling solutions, while "mobile app retention rate" addresses a growing interest in app performance metrics. Lastly, "chatbot ui examples" provides practical design insights for modern interfaces, resonating with businesses aiming to enhance user experience. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. sendbird ranks for 11640 organic keywords. One of the biggest contributors to sendbird’s organic success is their ability to rank for high-value keywords with strong search intent. Here’s a closer look at a long-tail keyword cluster:

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves optimizing individual web pages to help them rank higher and earn more relevant traffic in search engines. This process not only focuses on the visible elements like title tags, meta descriptions, and keyword placements, but also on the underlying URL structure which plays a key role in how both users and search engines interpret the content and hierarchy of a site.

Sendbird follows a clear and consistent URL format that leverages intuitive subfolders to group content by category. By using a simple structure for some pages (sendbird.com/[subfolder]) and a nested format for others (sendbird.com/[subfolder]/[keyword]), the site creates an immediate context for both search engines and users. This logical arrangement supports a well-organized site architecture and enhances the internal linking strategy, which is essential for effective on-page SEO.

This uniform URL structure not only simplifies navigation by clearly indicating the purpose and content of each page, but also improves crawlability and site indexing. The disciplined use of subfolder and keyword placements, as seen in the examples, reinforces Sendbird’s technical SEO efforts and ensures that users can easily find relevant pages that address their needs.

Examples of URL Structure:

sendbird.com/[subfolder]

• https://sendbird.com/tts-support
• https://sendbird.com/careers
• https://sendbird.com/docs

sendbird.com/[subfolder]/[keyword]

• https://sendbird.com/blog/what-is-a-content-moderator
• https://sendbird.com/learn/what-is-an-api-request
• https://sendbird.com/form/ai-agent

Conclusion

In this report, we explored Sendbird’s powerful SEO and content marketing strategy that has successfully generated $292.84K in monthly traffic cost value as of March, 2025. The report detailed the comprehensive keyword strategy focusing on understanding search intent through informational, navigational, commercial investigational, and transactional keywords. Specific examples and percentages highlighted the emphasis on informational keywords along with their corresponding traffic cost contributions. The content optimization section illustrated how Sendbird leverages targeted pages to capture organic traffic and improve rankings. Additionally, a focused look at targeting high-quality keywords, especially through a messaging troubleshooting cluster, demonstrated the platform’s ability to draw in quality traffic. Finally, the on-page SEO strategy described the benefits of using a uniform URL structure that enhances site navigation, crawlability, and overall SEO performance.