How SEO.com Captures $1.84M in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 19, 2025

SEO.com, powered by the team behind WebFX, offers comprehensive SEO, digital marketing, and AI-driven search optimization services that help businesses boost their online visibility and drive tangible results. As of February 2025, SEO.com has successfully generated $1.84M in traffic cost value through its SEO strategies. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to SEO.com’s strategy is its deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is seo?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”)
• Commercial: When someone is comparing options (e.g., “seo vs. Competitors”)
• Transactional: When someone is ready to buy, use, or download something (e.g., “seo Pricing”)

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, SEO.com's top 1,000 organic keywords have been categorized into these intent types.

Notably, navigational keywords—which include examples such as "google trends", "soovle", "seo for lawyers", "lawyer seo marketing", "dental seo", "law firm website seo", "google keyword planner", "meta keywords", "google search console", and "local seo expert"—account for the largest share, contributing $633.42K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on SEO.com that generate the most organic traffic through content optimized for keyword intent:

The keyword “search engine optimization example” attracts users looking for concrete case studies and practical insights, while “what are backlinks” addresses common queries among both beginners and professionals. Similarly, “cloaking in seo” reaches niche audiences, “website indexing” explains the search evaluation process, and “ppc stats” assists digital marketers with detailed figures for data-driven decisions.

Choosing the Right Keywords to Attract Quality Traffic

The broader the range of organic keywords that rank, the better the site performs on SERPs. SEO.com ranks for 18,943 organic keywords, with a strong capability to rank high-value keywords that attract quality traffic.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO is central to improving a website’s visibility on search engine results pages. It involves optimizing every element on a webpage – including title tags, meta descriptions, headings, and notably, the URL structure – to ensure both users and search engines can understand and navigate the content easily.

Seo follows a clear and methodical URL architecture by categorizing pages into distinct subfolders that reflect content themes. This strategy uses a simple structure (seo/[subfolder]) for broad topics and a nested structure (seo/[subfolder]/[keyword]) for pages that zero in on specific keywords. Such organization not only enhances site navigation but also reinforces thematic signals to search engines.

The outcome is a hierarchy that improves user experience while aiding search engine crawlability. By clearly delineating content categories and embedding targeted keywords within URLs, seo supports effective indexing and ranking strategies. This uniform URL structure ultimately contributes to a robust technical SEO framework and drives high traffic to its most valuable pages.

Examples of URL Structure:

SEO.com/[subfolder]

• https://seo.com/industries/hvac
• https://seo.com/soovle
• https://seo.com/services

SEO.com/[subfolder]/[keyword]

• https://seo.com/blog/best-seo-keywords-for-hvac
• https://seo.com/blog/ubersuggest-alternatives
• https://seo.com/blog/semrush-pricing

Conclusion

This report detailed how SEO.com captures $1.84M in monthly traffic value by employing a multi-layered SEO strategy. The analysis began with an in-depth look at the keyword strategy where understanding search intent plays a vital role. The integration of informational, navigational, commercial investigational, and transactional keywords—supported by detailed percentages and examples—illustrates the broad reach of SEO.com’s approach. Content optimization for search intent is highlighted by showcasing the top five pages generating organic traffic and the strategic use of long-form, quality content. Additionally, the report emphasized targeting high-value keywords through an effective long-tail cluster centered on SEO tool comparisons, which attracts research-oriented audiences. Finally, the uniform on-page SEO strategy, including a well-organized URL structure, reinforces navigation and indexing, solidifying SEO.com’s technical SEO prowess.