How Signifyd Captures $141.83K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 8, 2025

Signifyd is a fast-growing commerce protection platform that safeguards online retailers against fraud with 100% guaranteed fraud protection while optimizing order flows and customer experiences. Signifyd has successfully generated $141.83K in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is Signifyd's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is signifyd?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “signifyd vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “signifyd Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

You can picture a handful of keyword variations that can be used by people looking for solutions related to UX or other types of templates when you think about it from this lens:

Notably, navigational keywords are displayed using examples such as "signifyd", "chargeback", "avs", "avs check", "merchant dispute", "avs card", "avs payment", "avs postal code verification", "avs credit card", "avs validation", and they account for the largest share, contributing $38.72K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on Signifyd that generate the most organic traffic through content optimized for keyword intent:

Signifyd's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The keyword “chargeback meaning” clarifies the fundamentals of chargebacks for merchants, drawing in a high volume of users seeking clear definitions. “Email bomb spam” taps into a niche yet critical topic regarding spam attacks, appealing to users concerned about security issues. “What is a chargeback” educates a broad audience about chargeback processes. “AVS fraud transaction” captures technical interest in fraud prevention, and “chargeback fraud” provides detailed insights into fraudulent chargebacks.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page—the better. Organic keywords are free, help improve online visibility, and attract quality traffic.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO (also known as on-site SEO) refers to all the optimizations that can be made within a webpage itself to improve its rankings on search engine results pages. A well-considered URL structure, as seen on Signifyd, plays an integral role in this process by establishing clear pathways to content and signaling topical relevance to search engines.

Signifyd implements a uniform URL strategy that differentiates between simple and nested structures. The simple structure (signifyd/[subfolder]) is used for standalone pages such as careers and pricing, ensuring that users can quickly identify the primary category of the content. In contrast, the nested structure (signifyd/[subfolder]/[keyword]) is leveraged for pages that drill down into specific topics, such as customer case studies, which further refines the signal sent to search engines about the page’s focus.

This organized URL hierarchy not only aids search engine crawlers in accurately indexing content but also improves user navigation by clearly outlining the site’s structure. By using both simple and nested formats strategically, Signifyd enhances its technical SEO, ensuring that valuable content is both discoverable and contextually relevant.

Examples of URL Structure:

signifyd/[subfolder]

• https://www.signifyd.com/careers
• https://www.signifyd.com/pricing
• https://www.signifyd.com/fraud-protection-software-comparison-forter

signifyd/[subfolder]/[keyword]

• https://www.signifyd.com/customers/reservebar
• https://www.signifyd.com/customers/structube
• https://www.signifyd.com/customers/enjuku-racing

Conclusion

This report outlines how Signifyd captures $141.83K in monthly traffic value through a comprehensive SEO strategy driven by keyword targeting, content optimization, and on-page SEO improvements. Signifyd leverages a deep understanding of search intent by segmenting keywords into informational, navigational, commercial investigational, and transactional categories. Detailed analysis of top-performing pages and a long-tail keyword cluster demonstrates their focus on fraud prevention and chargebacks. Furthermore, their uniform URL structure, which includes both simple and nested formats, supports effective on-page SEO by aiding search engine indexing and enhancing user navigation.