How Similarweb Captures $18.41M in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 19, 2025

Similarweb is an AI-powered digital data intelligence company that offers real-time market insights, competitive analysis, and consumer trends to empower smarter business decisions. Similarweb has successfully generated $18.41M in traffic cost value through its SEO strategies as of February, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is similarweb's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is similarweb?”).
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “similarweb vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “similarweb Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Let’s take a look at similarweb's top 1,000 organic keywords. We can break them down by intent to see how many fall into each category (shortened to 10 keywords for each intent type):

Notably, navigational keywords are displayed using examples such as "moviesmod", "sflix", "animesuge", "pelisplus", "tickzoo", "nflbite", "prmovies", "masahub", "asura scans", "gomovies123", and they account for the largest share, contributing $6.71M in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on similarweb that generate the most organic traffic through content optimized for keyword intent:

Similarweb's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. Each selected keyword reaches a specific niche of user intent while generating strong organic traffic.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic. similarweb ranks for 274040 organic keywords. One of the biggest contributors to similarweb’s organic success is its ability to rank for high-value keywords with strong search intent.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves making internal webpage optimizations that directly improve a website’s ranking on search engine results pages. Key elements such as title tags, meta descriptions, header tags, and strategically placed keywords all play a role. An often underestimated component is the URL structure itself, which when crafted methodically, can significantly enhance site crawlability and user comprehension.

Similarweb demonstrates a deliberate and organized URL format by assigning key sections to specific subfolders. The primary domain is used to build authority, while dedicated subfolders distinguish between areas like content pages, corporate information, and localized sections. This clear division, visible in high traffic pages, ensures that search engines and users immediately grasp the purpose of each section.

The hierarchical setup not only simplifies navigation but also streamlines the indexing process for search engines. By adopting both simple structures for broader site areas and nested structures for keyword-focused content, Similarweb solidifies its technical SEO strategy. This structured approach signals relevance and authority, ultimately driving better organic performance and user engagement.

Examples of URL Structure:

similarweb/[subfolder]

• https://similarweb.com/website
• https://similarweb.com/corp
• https://similarweb.com/extension

similarweb/[subfolder]/[keyword]

• https://similarweb.com/website/moviesmod
• https://similarweb.com/website/sflix
• https://similarweb.com/website/animesuge

Conclusion

This report outlines Similarweb's comprehensive marketing strategy that has enabled the company to capture $18.41M in monthly traffic value. The analysis highlights Similarweb’s effective use of keyword targeting with a deep understanding of search intent, robust content optimization, and a uniform on-page SEO structure that drives strong organic traffic and user engagement.