How Skedda Captures $477.53K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 8, 2025

Skedda is the world’s leading space booking and scheduling software that streamlines venue management by automating desk, meeting room, and facility bookings while ensuring security and compliance for organizations worldwide. Skedda has successfully generated $477.53K in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is Skedda's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is skedda?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”)
• Commercial: When someone is comparing options (e.g., “skedda vs. Competitors”)
• Transactional: When someone is ready to buy, use, or download something (e.g., “skedda Pricing”)

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

You can picture a handful of keyword variations that can be used by people looking for solutions related to UX or other types of templates when you think about it from this lens:

Notably, navigational keywords are displayed using examples such as "skedda login", "admin booking", "booking admin", "switchyards", "gold ucsb", "wustl box", "microsoft bookings", "pelican parts", "csc game room", "westport library", and they account for the largest share, contributing $43.09K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on Skedda that generate the most organic traffic through content optimized for keyword intent:

Skedda's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. For example, “tualatin public library” targets specific local searches that drive high engagement by addressing community needs, while “switchyards” benefits from a robust search volume despite its concise form by appealing to users looking for unique venue options. “Owen brown interfaith center” is another long-tailed query that captures niche interest in community and cultural spaces. Additionally, “spark bu” supports specialized searches within business-related bookings, and “moody music building” caters to a distinct, cultural search intent. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, the words and phrases that naturally bring users to your site through search engines—the better your overall online visibility. Skedda ranks for 8192 organic keywords, leveraging diverse, high-intent queries to drive quality traffic.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves optimizing individual web pages to improve their visibility and user experience on search engines. This includes tactics such as refining title tags, meta descriptions, headlines, and, importantly, URL structures that help both users and search engines understand the content hierarchy.

Skedda employs a clear and logical URL structure that leverages subfolders to organize its content. By using a simple format like skedda.com/[subfolder] for broader categories, the site effectively groups related topics, making navigation more intuitive. In addition, the use of nested URLs—skedda.com/[subfolder]/[keyword]—for more specific pages further reinforces content relevance and improves indexing by search engines.

This uniform URL architecture not only enhances the overall user experience by providing clear indicators of the page’s subject matter, but it also supports technical SEO efforts. The structured approach improves crawlability and link distribution while ensuring that important keywords are prominently featured, ultimately contributing to a more robust online presence for Skedda.

Examples of URL Structure:

skedda.com/[subfolder]

• https://www.skedda.com/platform
• https://www.skedda.com/support
• https://www.skedda.com/blog

skedda.com/[subfolder]/[keyword]

• https://www.skedda.com/platform/meeting-room-booking-system
• https://www.skedda.com/booking-system-case-studies/educational-partnership-innovation-trust-epit
• https://www.skedda.com/solutions/pickleball-court-booking

Conclusion

This report details how Skedda captures $477.53K in monthly traffic value through a comprehensive SEO strategy that combines a deep understanding of search intent with targeted keyword strategies and content optimization. The analysis covers effective categorization of keywords by intent—with a strong emphasis on navigational keywords—, highlights top-performing content pages, and showcases Skedda’s ability to rank for over 8000 organic keywords. Furthermore, the utilization of a uniform URL structure is discussed as a crucial element of their on-page SEO strategy, ensuring optimal content organization and improved search engine indexing.