How Smartlead Captures $470.73K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ April 2, 2025

Smartlead, a leading cold emailing and AI-driven lead generation platform trusted by over 31,000 businesses, transforms outbound sales with seamless automation, high email deliverability, and effortless integrations with CRMs and other tools. smartlead has successfully generated $470.73K in traffic cost value through its SEO strategies as of January, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is smartlead.ai's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is smartlead.ai?”).
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “smartlead.ai vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “smartlead.ai Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, Smartlead's top 1,000 organic keywords have been categorized into these intent types.

Notably, navigational keywords are displayed using examples such as "smartlead", "grammar checker", "smartleads", "smartlead ai", "grammar check", "uceprotectl3", "glockapps", "appsumo", "pipedrive", "email checker" and they account for the largest share, contributing $69.51K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on smartlead that generate the most organic traffic through content optimized for keyword intent:

smartlead's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The selected keywords are carefully chosen due to their clear focus and specificity. “Open rate vs click rate” delivers actionable insights for users looking to compare email engagement metrics, while “email sequence examples” serves as a practical guide for creating effective follow-ups. “Icloud smtp server” and “office365 smtp settings” target users who need detailed instructions on configuring email services within popular platforms. Lastly, “email salutations” addresses the nuances of professional email communication. Their long-tailed nature ensures they capture highly targeted search intent, driving quality traffic to smartlead.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. smartlead ranks for 21746 organic keywords. One of the biggest contributors to smartlead’s organic success is their ability to rank for high-value keywords with strong search intent.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO encompasses all the adjustments made directly on webpages to enhance their visibility in search engine results. Strategic optimizations such as well-crafted title tags, meta descriptions, relevant headings, and precise keyword placements contribute significantly to providing search engines with clear signals about page content. Maintaining high-quality content is also crucial in this equation to win both user engagement and search engine favor.

Smartlead follows a defined and streamlined URL structure that leverages clear subfolders to denote distinct sections of the website. By segmenting the site into concise categories—whether for a direct service page like a tool or a resource hub like the blog—users are quickly guided to the relevant information, and search engines can more efficiently index and understand the purpose of each page.

This organized URL hierarchy not only improves user experience through intuitive navigation but also enhances crawlability for search engines. As a result, technical SEO efforts are supported by the clear delineation of topics and services, ultimately leading to better indexing, improved rankings, and a stronger overall online presence.

Examples of URL Structure:

smartlead.ai/[subfolder]

• https://smartlead.ai/grammar-checker
• https://smartlead.ai/pricing
• https://smartlead.ai/email-verifier

smartlead.ai/[subfolder]/[keyword]

• https://smartlead.ai/blog/how-to-write-email-salutations
• https://smartlead.ai/blog/how-to-remind-someone-to-respond-to-an-email-politely
• https://smartlead.ai/blog/uceprotectl3-blacklist

Conclusion

This report outlines Smartlead’s comprehensive SEO strategy, demonstrating how the company captures $470.73K in monthly traffic cost value. The approach is built on three main pillars: 1. Keyword Strategy – By understanding and targeting various forms of search intent (Informational, Navigational, Commercial Investigational, and Transactional), Smartlead ranks strategically for a broad spectrum of organic keywords and leverages navigational keywords to account for significant traffic cost. 2. Content Optimization for Search Intent – High-quality, long-form content optimized for keyword intent drives organic traffic. The top-performing pages are carefully selected to address user queries and provide actionable insights, further enhancing Smartlead’s visibility. 3. Targeting Keywords for High-Quality Traffic and On-Page SEO – Ranking over 21,746 organic keywords, Smartlead targets high-value, long-tailed keywords and maintains a uniform URL structure to support easy navigation and efficient indexing by search engines. Additionally, specific keyword clusters, such as the Gmail Email Settings & Usage Tips, play a crucial role in attracting targeted traffic by addressing high-intent, non-branded queries. Overall, Smartlead blends advanced keyword targeting, strategic content optimization, and meticulous on-page SEO practices to achieve significant traffic value and maintain a robust online presence.