How Sprinto Captures $2.43M in Traffic Value Monthly - A Marketing Strategy Breakdown
By Team Inblog ⋅ March 8, 2025
Sprinto is a continuous security and compliance platform trusted by ambitious tech companies worldwide, automating and streamlining their compliance programs and audit processes with expert guidance and real-time reporting. Sprinto has successfully generated $2.43M in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.
In this article, we’ll dive into the key marketing strategies that contributed to their success.
Keyword Strategies
A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.
Boost SERP Rankings by Understanding Search Intent
The key to this strategy’s success is Sprinto's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.
There are four main types of search intent:
- Informational: When someone is looking to learn more (e.g., “What is sprinto?”)
- Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
- Commercial: When someone is comparing options (e.g., “sprinto vs. Competitors”).
- Transactional: When someone is ready to buy, use, or download something (e.g., “sprinto Pricing”).
As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.
There are four main types of search intent:
| Intent Type | Share (%) | Top Keywords |
|---|---|---|
| Informational | 37.53% | soc 1 vs soc 2, ddq, hipaa |
| Navigational | 12.04% | hipaa compliance, vapt, nist password guidelines |
| Commercial | 36.12% | sprinto, how to get soc 2 certification, cybersecurity tools |
| Transactional | 14.32% | grc tools, nist sp 800-53, soc 2 compliance checklist |
- Informational: When someone is looking to learn more (e.g., “What is sprinto?”) - Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”) - Commercial Investigational: When someone is comparing options (e.g., “sprinto vs. Competitors”) - Transactional: When someone is ready to buy, use, or download something (e.g., “sprinto Pricing”)
Optimizing Content for Search Intent
To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.
Here are the top five pages on Sprinto that generate the most organic traffic through content optimized for keyword intent:
| URL | Keyword | Position | Search Volume | Traffic | Traffic Value |
|---|---|---|---|---|---|
| https://sprinto.com/blog/soc-1-vs-soc-2/ | soc 1 vs soc 2 | 1 | 2,647 | 373 | $3,715 |
| https://sprinto.com/blog/examples-of-role-based-access-control/ | rbac examples | 1 | 208 | 223 | $3,177 |
| https://sprinto.com/blog/nist-password-guidelines/ | nist password guidelines 2024 | 4 | 1,300 | 111 | $855 |
| https://sprinto.com/blog/nist-implementation-tiers/ | nist implementation tiers | 1 | 50 | 66 | $1,603 |
| https://sprinto.com/blog/hipaa-encryption-requirements/ | hipaa encryption requirements | 2 | 157 | 47 | $626 |
Sprinto's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. Each keyword listed above targets a specific query with a clear search intent. For instance, "soc 1 vs soc 2" effectively captures users interested in comparing two important compliance standards, driving significant traffic. "rbac examples" serves as an actionable resource for professionals looking for real-world role-based access control scenarios. Meanwhile, "nist password guidelines 2024" provides timely information that aligns with updated security standards, while "nist implementation tiers" caters to a niche audience seeking detailed guidance on the NIST framework. Finally, "hipaa encryption requirements" delivers critical insights on healthcare data protection, ensuring that organizations have precise compliance information.
Choosing the Right Keywords to Attract Quality Traffic
Sprinto ranks for 26827 organic keywords. One of the biggest contributors to Sprinto’s organic success is their ability to rank for high-value keywords with strong search intent.
| Keyword | Position | Search Volume | Traffic |
|---|---|---|---|
| soc 1 vs soc 2 | 1 | 2,647 | 373 |
| soc 2 report example | 2 | 260 | 47 |
| soc types | 1 | 90 | 44 |
| soc 2 requirements checklist | 1 | 90 | 44 |
| soc2 | 16 | 10,013 | 64 |
On-Page SEO: Keeping a Consistent URL Structure
On-page SEO involves making strategic adjustments within a webpage itself to improve its visibility on search engine results pages. One critical element is the URL structure, which plays a significant role in both user experience and search engine crawlability.
Sprinto follows a well-organized URL format that categorizes its content into distinct subfolders, allowing for both simple and nested structures. Simple structures such as sprinto/blog or sprinto/compliance-cost-calculator support broad categorization, while nested structures like sprinto/blog/hipaa-compliance or sprinto/blog/soc-2-certification-complete-guide drill down into specific subjects.
This uniform design not only streamlines the technical SEO process but also contributes to an intuitive user journey, ensuring that visitors quickly find the information they are seeking.
Examples of URL Structure:
sprinto/[subfolder]
- https://sprinto/blog
- https://sprinto/compliance-cost-calculator
- https://sprinto/certpro-auditor-case-study
sprinto/[subfolder]/[keyword]
- https://sprinto/blog/hipaa-compliance
- https://sprinto/blog/soc-2-certification-complete-guide
- https://sprinto/blog/vapt-in-cyber-security
Conclusion
The report details how Sprinto leverages a comprehensive SEO strategy to generate $2.43M in monthly traffic cost value. It covers Sprinto's deep understanding of search intent—categorizing keywords into informational, navigational, commercial investigational, and transactional—with commercial keywords contributing significantly to traffic. The content optimization strategy focuses on creating high-quality, search intent-focused pages, demonstrated by the top-performing pages that drive organic traffic. Furthermore, Sprinto’s emphasis on targeting long-tail, high-intent keywords, particularly in SOC 2 compliance, underscores their thought leadership in cybersecurity. Finally, the report describes Sprinto's uniform URL structure strategy, which enhances both on-page SEO and user navigation.