How Suno Captures $350.90K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 19, 2025

Suno is an innovative platform that empowers anyone—from shower singers to chart-topping artists—to create and explore music with advanced AI technology. As of March, 2025, Suno has successfully generated $350.90K in traffic cost value through its SEO strategies. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is Suno's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is Suno?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”)
• Commercial: When someone is comparing options (e.g., “Suno vs. Competitors”)
• Transactional: When someone is ready to buy, use, or download something (e.g., “Suno Pricing”)

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, Suno's top 1,000 organic keywords have been categorized into these intent types.

A closer analysis of these keywords shows that the navigational intent keywords contribute the largest share of the traffic cost, accounting for $277.07K.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on Suno that generate the most organic traffic through content optimized for keyword intent:

Suno's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. Notably, only a couple of non-branded, long-tailed queries appear in the dataset with positions under 10. “Create song” and “roach out” may be modest in search volume compared to branded queries, yet they indicate niche user intent—searchers looking for creative solutions and unique musical concepts. This focused performance highlights the opportunity to develop more comprehensive non-branded long-tail content to broaden organic reach and attract even more targeted traffic.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO (also known as on-site SEO) refers to all the optimizations made within a webpage to boost its visibility and rankings on search engine results pages. These enhancements include careful crafting of title tags, meta descriptions, headings, and especially URL structures, which play a key role in signaling content relevance to search engines.

Suno follows a clear and structured URL format that leverages subfolders to differentiate between broad site sections and more specific content. By using single-level paths like suno.com/about or suno.com/account, the site creates a simple and intuitive navigation experience for users while also guiding search engines in understanding the overall hierarchy of the content.

Furthermore, the URL strategy extends to a nested structure where additional layers—often representing specific keywords or unique identifiers—are appended to the main subfolder. This nested approach, exemplified by URLs such as suno.com/song/fbc79c3b-3edf-4da2-82a7-873ae3a89196 or suno.com/embed/1e64c82e-6256-4a39-833b-8714921c77a1, enhances the targeting of niche topics and improves the site’s technical SEO by making content more crawlable and contextually relevant.

Examples of URL Structure:

suno.com/[subfolder]

• https://suno.com/about
• https://suno.com/account
• https://suno.com/blog

suno.com/[subfolder]/[keyword]

• https://suno.com/song/fbc79c3b-3edf-4da2-82a7-873ae3a89196
• https://suno.com/embed/1e64c82e-6256-4a39-833b-8714921c77a1
• https://suno.com/blog/v4

Conclusion

This report detailed how Suno has leveraged effective SEO strategies to capture $350.90K in monthly traffic value. By understanding and targeting diverse search intents—including informational, navigational, commercial investigational, and transactional—Suno has optimized its content and website structure to improve organic traffic. The integration of traditional content marketing with a focus on long-tail keywords and a uniform URL structure has resulted in high-quality traffic and impressive search visibility.