How taftlaw Captures $383.18K in Traffic Value Monthly - A Marketing Strategy Breakdown
By Team Inblog ⋅ March 19, 2025
Taft Law is a modern, progressive legal firm globally recognized for its leadership in PFAS litigation and comprehensive legal counsel to diverse industries. As of February, 2025, taftlaw has generated $383.18K in traffic cost value through a mix of keyword targeting, content optimization, and on-page SEO improvements.
In this article, we’ll dive into the key marketing strategies that contributed to their success.
Keyword Strategies
A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.
Boost SERP Rankings by Understanding Search Intent
The key to this strategy’s success is taftlaw's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.
There are four main types of search intent:
- Informational: When someone is looking to learn more (e.g., “What is taftlaw?”)
- Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template")
- Commercial: When someone is comparing options (e.g., “taftlaw vs. Competitors")
- Transactional: When someone is ready to buy, use, or download something (e.g., “taftlaw Pricing")
As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.
Considering various keyword variations that users might search for in areas like UX or template solutions, taftlaw's top 1,000 organic keywords have been categorized into these intent types.
| Intent Type | Share (%) | Top Keywords |
|---|---|---|
| Informational | 54.02% | taft, rob bilott, taft law |
| Navigational | 25.54% | estate planning law firm, ina, law firm |
| Commercial | 15.98% | hollister, taft law firm, peter solimine |
| Transactional | 4.46% | am law 100, taft law firm cincinnati, amlaw 100 2024 |
Notably, navigational keywords are displayed using examples such as "estate planning law firm", "ina", "law firm", "idem", "fincen id", "taft chicago", "estate planning consultants", "christian news", "linchpin", "environmental attorney", and they account for the largest share, contributing $34.21K in traffic cost.
Optimizing Content for Search Intent
To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.
Below are the top pages on taftlaw that generate the most organic traffic through content optimized for keyword intent:
| URL | Keyword | Position | Search Volume | Traffic | Traffic Value |
|---|---|---|---|---|---|
| https://www.taftlaw.com/news-events/law-bulletins/avoiding-battle-of-the-forms-2/ | battle of the forms | 3 | 586 | 85 | $66 |
| https://www.taftlaw.com/news-events/law-bulletins/the-latest-on-the-ftcs-ban-on-noncompete-agreements/ | non compete ban update | 3 | 1,900 | 85 | $96 |
| https://www.taftlaw.com/news-events/law-bulletins/important-updates-to-the-h-1b-visa-program/ | h-1b visa news | 5 | 1,409 | 27 | $82 |
| https://www.taftlaw.com/news-events/news/sheehan-to-present-in-rossdale-group-cle-program/ | rossdale cle | 5 | 210 | 10 | $171 |
taftlaw's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. "Battle of the forms" is a detailed, legal-oriented query that appeals to professionals navigating contract negotiations and disputes, thereby drawing steady traffic. "Non compete ban update" leverages current debates and legislative changes in employment law, ensuring relevancy and high click-through rates. "H-1b visa news" attracts audiences from diverse sectors—both employers and visa applicants—eager for the latest insights on U.S. immigration policies. Lastly, "rossdale cle" targets a niche audience of legal professionals seeking specialized continuing legal education, enhancing engagement among a focused user group. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.
Choosing the Right Keywords to Attract Quality Traffic
The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic. taftlaw ranks for 19921 organic keywords. One of the biggest contributors to taftlaw’s organic success is their ability to rank for high-value keywords with strong search intent.
| Keyword | Position | Search Volume | Traffic |
|---|---|---|---|
| non compete ban update | 3 | 1,900 | 85 |
| battle of the forms | 3 | 586 | 85 |
| robert bilott net worth | 2 | 4,400 | 83 |
| h-1b visa news | 5 | 1,409 | 27 |
| is weed legal in ohio | 28 | 27,100 | 33 |
On-Page SEO: Keeping a Consistent URL Structure
On-page SEO (also known as on-site SEO) refers to all the optimizations that can be made within a webpage itself to improve its rankings on search engine results pages (SERPs). A fundamental element of this process is crafting a clear URL structure that enables both users and search engines to easily understand the purpose and content of each individual page. By focusing on URL clarity and hierarchy, websites can drive better organic traffic and enhance overall user experience.
taftlaw follows a clear and structured URL format that leverages distinct subfolders to signal the content and function of each page. For example, core areas of the site such as services, people, and news-events are immediately apparent from the URL, making navigation intuitive while reinforcing topical relevance. This organized approach not only aids search engines in crawling and indexing the site more effectively but also supports broader on-page SEO strategies by emphasizing targeted keywords and content grouping.
The benefits of such a hierarchical URL structure are twofold. First, using simple URL formats like taftlaw/services or taftlaw/people helps in quickly conveying a page’s focus, while nested structures such as taftlaw/people/robert-a-bilott or taftlaw/services/estate-planning allow for more detailed identification of page content. Lastly, a well-organized URL format improves user experience by streamlining navigation and ensuring that both search engines and visitors grasp the site’s logical structure from the outset.
Examples of URL Structure:
taftlaw/[subfolder]
- https://taftlaw/services
- https://taftlaw/people
- https://taftlaw/news-events
taftlaw/[subfolder]/[keyword]
- https://taftlaw/people/robert-a-bilott
- https://taftlaw/services/estate-planning
- https://taftlaw/news-events/taft-recognized-in-2024-am-law-100
Conclusion
This report outlines taftlaw's comprehensive SEO strategy that has enabled the firm to capture $383.18K in monthly traffic value. It covers the firm’s strategic approach to keyword targeting by understanding search intent and categorizing top organic keywords, along with detailed examples of organic keyword distributions. The content optimization strategy is highlighted by showcasing top-performing pages optimized for various legal queries. Additionally, the report details how targeting high-value keywords further drives quality traffic through a balanced mix of topics. Finally, the on-page SEO strategy emphasizes the importance of a uniform and hierarchical URL structure to enhance both user experience and search engine crawlability.