How Tella.tv Captures $94.34K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 8, 2025

Tella.tv is a cutting-edge screen recording platform that empowers content creators and video professionals to produce high-quality digital content with features that surpass traditional tools like Loom. Tella has successfully generated $94.34K in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is Tella’s deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is tella?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “tella vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “tella Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Let’s take a look at Tella's top 1,000 organic keywords. We can break them down by intent to see how many fall into each category (shortened to 10 keywords for each intent type):

In March, 2025, Tella generated a traffic cost value of $94.34K. A closer analysis of their top 1,000 organic keywords shows the following: - Informational: 52.28% - Navigational: 15.98% - Commercial Investigational: 18.26% - Transactional: 13.49% Notably, transactional keywords are displayed using examples such as "loom alternatives", "loom alternative", "how to record screen on lenovo laptop", "screen recorder windows 11", "screen recording lenovo", "screen recorder on lenovo laptop", "best screen recorder for pc", "cutaway shot", "screen record macbook air", "best microphone for podcasting". They account for the largest share, contributing $18.18K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on Tella that generate the most organic traffic through content optimized for keyword intent:

Tella's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The detailed “how to screen record” articles address device-specific challenges—on Lenovo, HP, and MacBook Air—by guiding users step by step and solving a common digital need. Meanwhile, the “tech conferences 2024” piece taps into the timely search intent of professionals planning for upcoming events, and the “youtube description template” article supports content creators looking for practical tools to improve their video metadata. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves optimizing the various elements found within a webpage—such as title tags, meta descriptions, URLs, headings, and keyword placement—to improve its ranking on search engine results pages. This meticulous approach ensures that every page communicates its purpose clearly to both users and search engines, thus boosting overall site performance.

Tella adheres to a uniform URL structure that simplifies navigation and enhances content discoverability. The site differentiates between simple URLs, like tella/welcome, which serve as standalone landing pages, and nested URLs, such as tella/blog/twitter-video-tools, which combine a category subfolder with a specific keyword. This structured approach clearly signals content grouping and relevance, reinforcing the site’s information architecture.

A well-organized URL hierarchy not only improves user experience but also supports technical SEO by aiding search engine crawlers in efficiently indexing content. By using both simple and nested URL formats, Tella ensures that its pages are easy to navigate and understand, thereby enhancing the overall SEO strategy and driving better traffic performance.

Examples of URL Structure:

tella.tv/[subfolder]

• https://tella/welcome
• https://tella/pricing
• https://tella/animated-background

tella.tv/[subfolder]/[keyword]

• https://tella/blog/twitter-video-tools
• https://tella/blog/loom-alternatives
• https://tella/definition/color-wheel

Conclusion

This report breaks down Tella.tv's successful marketing strategy that captures $94.34K in monthly traffic value. It highlights how a deep understanding of search intent and a structured keyword strategy, including the categorization of keywords by intent, fuel their organic growth. The content is optimized for search intent across key pages, leading to strong rankings and significant traffic gains. Tella's targeted approach extends to high-quality long-tail keywords focused on device-specific screen recording, while their on-page SEO strategy leverages a uniform URL structure to enhance site navigation and content discoverability. Overall, Tella.tv employs a comprehensive SEO strategy that integrates keyword targeting, content optimization, and technical best practices to achieve impressive online performance.