How Temu Captures $12.19M in Traffic Value Monthly - A Marketing Strategy Breakdown
By Team Inblog ⋅ April 2, 2025
Temu is a dynamic online marketplace offering the latest in fashion, beauty, home goods, jewelry, and more—all backed by free shipping, easy returns, and unbeatable deals. As of January 2025, temu has successfully generated $12.19M in traffic cost value through its SEO strategies. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.
In this article, we’ll dive into the key marketing strategies that contributed to their success.
Keyword Strategies
A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.
Boost SERP Rankings by Understanding Search Intent
The key to this strategy’s success is temu's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.
There are four main types of search intent:
- Informational: When someone is looking to learn more (e.g., “What is temu?”)
- Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”)
- Commercial: When someone is comparing options (e.g., “temu vs. Competitors”)
- Transactional: When someone is ready to buy, use, or download something (e.g., “temu Pricing”)
As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.
Considering various keyword variations that users might search for in areas like UX or template solutions, temu's top 1,000 organic keywords have been categorized into these intent types.
| Intent Type | Share (%) | Top Keywords |
|---|---|---|
| Informational | 16.16% | temu customer service, what is temu, temu france |
| Navigational | 35.59% | temu, temu shopping, temu online shopping |
| Commercial | 22.94% | temu coupon code, temu coupon, tem |
| Transactional | 25.31% | temu dresses, 17track, temu gel pens |
Notably, navigational keywords are displayed using examples such as "temu", "temu shopping", "temu online shopping", "temu login", "temu.com", "temu website", "temu app", "temu affiliate program", "temu online shopping search", "temu my account", and they account for the largest share, contributing $1.16M in traffic cost.
Optimizing Content for Search Intent
To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.
Here are the top five pages on temu that generate the most organic traffic through content optimized for keyword intent:
| URL | Keyword | Position | Search Volume | Traffic | Traffic Value |
|---|---|---|---|---|---|
| https://www.temu.com/contact-us.html | temu customer service | 1 | 74,000 | 3,442 | $9,431 |
| https://www.temu.com/ | what is temu | 3 | 74,000 | 2,346 | $34,017 |
| https://www.temu.com/where-does-temu-ship-from.html | where is temu located | 1 | 9,900 | 737 | $7,038 |
| https://www.temu.com/support/c3/can-i-permanently-delete-my-temu-account-f-54-s-124.html | how to delete temu account | 1 | 5,400 | 670 | $9,996 |
| https://www.temu.com/support/c3/what-is-temus-price-adjustment--f-60-s-945.html | temu price adjustment | 1 | 1,000 | 379 | $9,133 |
Temu's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The chosen keywords clearly demonstrate a focus on detailed user queries that extend beyond simple brand searches. Phrases like “how to delete temu account” and “where is temu located” cater to specific informational needs, guiding users who are seeking solutions tailored to their circumstances. These long-tailed queries generate significant traffic because they target precise search intents, ensuring that content meets user expectations and drives highly relevant visits. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.
Choosing the Right Keywords to Attract Quality Traffic
The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Temu ranks for 3,090,160 organic keywords. One of the biggest contributors to Temu’s organic success is their ability to rank for high-value queries with strong search intent.
| Keyword | Position | Search Volume | Traffic |
|---|---|---|---|
| temu customer service | 1 | 74,000 | 3,442 |
| where is temu located | 1 | 9,900 | 737 |
| how to delete temu account | 1 | 5,400 | 670 |
| temu phone number | 1 | 14,800 | 558 |
| how to return temu items | 1 | 1,300 | 290 |
On-Page SEO: Keeping a Consistent URL Structure
On-page SEO involves making adjustments within individual webpages to help boost rankings and drive organic traffic. A key component of this strategy is a well-structured URL format that clearly communicates the purpose of each page to both search engines and users. By optimizing elements such as title tags, meta descriptions, and URLs, websites can improve their visibility on search engine results pages.
Temu follows a consistent and logical URL structure that divides its content into easily identifiable segments. The primary domain acts as the central hub, while specific subfolders denote distinct categories like login, coupons, or regional sections. This clear separation of content into subfolders makes it easier for search engines to understand the hierarchy of the site, ultimately aiding in indexing and improving the overall user experience.
Further refining its URL strategy, Temu employs both simple and nested structures to signal page relevance. The simple structure, represented as temu.com/[subfolder], is used for straightforward destination pages such as logins or informational pages, while the nested structure, formatted as temu.com/[subfolder]/[keyword], is utilized for detailed product or support pages. This hierarchical organization not only enhances crawlability but also reinforces the website’s technical SEO, ensuring that both users and search engines quickly grasp the content’s focus.
Examples of URL Structure:
temu/[subfolder]
- https://temu.com/login
- https://temu.com/coupons
- https://temu.com/temu-app
temu/[subfolder]/[keyword]
- https://temu.com/ca/2pcs-girls-long-sleeve-t-shirt
- https://temu.com/support/what-is-temu
- https://temu.com/es/about-temu
Conclusion
Temu has effectively leveraged its SEO strategy to generate a monthly traffic cost value of $12.19M as of January 2025. Their success is underpinned by a deep understanding of search intent, effective content optimization driven by detailed keyword targeting, and a strong on-page SEO strategy highlighted by a uniform URL structure. By ranking for over 3 million organic keywords and focusing on high-quality keyword clusters—particularly in customer support and account assistance—Temu ensures that its content meets the specific needs of users, thereby driving relevant and high-quality traffic. The organization of their digital marketing efforts reflects a coherent approach that combines traditional content marketing with technical and strategic keyword execution, enabling them to dominate the SERPs and serve their audience efficiently.