How Testgorilla Captures $1.51M in Traffic Value Monthly - A Marketing Strategy Breakdown
By Team Inblog ⋅ April 2, 2025
TestGorilla is a globally recognized hiring platform that leverages science-backed assessments to empower job seekers and streamline talent acquisition for companies worldwide. As of January 2025, TestGorilla has generated $1.51M in traffic cost value through a mix of keyword targeting, content optimization, and on-page SEO improvements.
In this article, we’ll dive into the key marketing strategies that contributed to their success.
Keyword Strategies
A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.
Boost SERP Rankings by Understanding Search Intent
The key to this strategy’s success is TestGorilla's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.
There are four main types of search intent:
- Informational: When someone is looking to learn more (e.g., “What is TestGorilla?”).
- Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
- Commercial: When someone is comparing options (e.g., “TestGorilla vs. Competitors”).
- Transactional: When someone is ready to buy, use, or download something (e.g., “TestGorilla Pricing”).
As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.
Considering various keyword variations that users might search for in areas like UX or template solutions, TestGorilla's top 1,000 organic keywords have been categorized into these intent types.
| Intent Type | Share (%) | Top Keywords |
|---|---|---|
| Informational | 65.47% | what is a good typing speed, what is a good wpm, good wpm |
| Navigational | 9.73% | TestGorilla, good typing speed, typing speed test |
| Commercial | 23.64% | aptitude test, hard work beats talent when talent doesn't work hard, snowflake interview questions |
| Transactional | 1.16% | abstract reasoning, 10 key experience, esfp |
In January, 2025, TestGorilla generated a traffic cost value of $1.51M. The strategic categorization of keywords by search intent, including a significant contribution from navigational keywords, has proven effective in driving organic traffic and ensuring that content meets specific user needs.
Optimizing Content for Search Intent
To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.
Here are the top five pages on TestGorilla that generate the most organic traffic through content optimized for keyword intent:
| URL | Keyword | Position | Search Volume | Traffic | Traffic Value |
|---|---|---|---|---|---|
| https://www.testgorilla.com/blog/network-engineer-interview-questions/ | network engineer interview questions | 2 | 620 | 381 | $384 |
| https://www.testgorilla.com/blog/product-owner-interview-questions/ | product owner interview questions | 1 | 880 | 357 | $342 |
| https://www.testgorilla.com/blog/personality-interview-questions/ | personality interview questions | 1 | 915 | 312 | $277 |
| https://www.testgorilla.com/blog/tricky-linux-interview-questions-answers/ | linux interview questions | 4 | 922 | 261 | $78 |
| https://www.testgorilla.com/blog/interview-questions-to-ask-interviewees/ | questions to ask interviewee | 2 | 1,934 | 238 | $99 |
TestGorilla's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.
Choosing the Right Keywords to Attract Quality Traffic
The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic.
| Keyword | Position | Search Volume | Traffic |
|---|---|---|---|
| star questions | 4 | 3,315 | 440 |
| network engineer interview questions | 2 | 620 | 381 |
| product owner interview questions | 1 | 880 | 357 |
| personality interview questions | 1 | 915 | 312 |
| linux interview questions | 4 | 922 | 261 |
On-Page SEO: Keeping a Consistent URL Structure
On-page SEO (also known as on-site SEO) refers to all the optimizations that can be made within a webpage itself to improve its rankings on search engine results pages (SERPs). When optimizing, it's crucial to review factors like title tags, meta descriptions, URLs, headings, subheadings, and keyword placement, while ensuring high-quality content.
TestGorilla follows a clear and structured URL format that incorporates subfolders or categories along with the main keyword. By using dedicated subfolders such as 'es' for Spanish content or 'blog' for in-depth articles, TestGorilla provides both users and search engines with immediate contextual clues about the page’s subject.
This uniform hierarchy not only facilitates user navigation but also improves crawlability, making it an integral part of the overall technical SEO checklist.
Examples of URL Structure:
TestGorilla.com/[subfolder]
- https://testgorilla.com/es
- https://testgorilla.com/hire-the-best-candidates-faster
- https://testgorilla.com/careers
TestGorilla.com/[subfolder]/[keyword]
- https://testgorilla.com/blog/good-typing-speed
- https://testgorilla.com/blog/job-iq-test-obsolete-hiring
- https://testgorilla.com/blog/star-interview-questions
Conclusion
This report outlines how TestGorilla leverages a comprehensive SEO strategy that encompasses deep insight into search intent, precise keyword targeting, optimized content aligned with user intent, and a uniform on-page SEO framework. By analyzing its organic keyword distribution and effective page optimization efforts, TestGorilla demonstrates strong topical authority, ultimately capturing $1.51M in traffic value monthly.