How Todoist Captures $2.75M in Traffic Value Monthly - A Marketing Strategy Breakdown
By Team Inblog ⋅ March 19, 2025
Todoist, a beloved productivity tool trusted by 30 million users worldwide, expertly helps individuals and teams organize their work and life. Todoist has successfully generated $2.75M in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.
In this article, we’ll dive into the key marketing strategies that contributed to their success.
Keyword Strategies
A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.
Boost SERP Rankings by Understanding Search Intent
The key to this strategy’s success is Todoist's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.
There are four main types of search intent:
- Informational: When someone is looking to learn more (e.g., “What is todoist?”)
- Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
- Commercial: When someone is comparing options (e.g., “todoist vs. Competitors”).
- Transactional: When someone is ready to buy, use, or download something (e.g., “todoist Pricing”).
As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.
Considering various keyword variations that users might search for in areas like UX or template solutions, Todoist's top 1,000 organic keywords have been categorized into these intent types.
| Intent Type | Share (%) | Top Keywords |
|---|---|---|
| Informational | 35.11% | to do list, eisenhower matrix, todolist |
| Navigational | 29.47% | todoist, pomodoro, google calendar |
| Commercial | 27.66% | todoist, pomodoro, timer |
| Transactional | 7.77% | 10 minute timer, 15 minute timer, 30 minute timer |
Notably, navigational are displayed using examples such as "todoist", "pomodoro", "google calendar", "todo", "task manager", "todoist download", "pomodoro timer", "to do list online", "todoist login", "todoist app", and they account for the largest share, contributing $1.31M in traffic cost.
Optimizing Content for Search Intent
To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.
Below are the top five pages on Todoist that generate the most organic traffic through content optimized for keyword intent:
| URL | Keyword | Position | Search Volume | Traffic | Traffic Value |
|---|---|---|---|---|---|
| https://www.todoist.com/ | to do list | 1 | 40,500 | 29,102 | $173,738 |
| https://todoist.com/productivity-methods/eisenhower-matrix | eisenhower matrix | 3 | 49,500 | 7,769 | $22,530 |
| https://www.todoist.com/productivity-methods/pomodoro-technique | pomodoro technique | 4 | 59,623 | 5,097 | $5,555 |
| https://todoist.com/inspiration/feynman-technique | feynman technique | 2 | 12,100 | 4,085 | $6,944 |
| https://todoist.com/productivity-methods/time-blocking | time blocking | 1 | 6,846 | 3,196 | $18,121 |
Todoist's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.
Choosing the Right Keywords to Attract Quality Traffic
Todoist ranks for 87173 organic keywords. One of the biggest contributors to Todoist’s organic success is their ability to rank for high-value, non-branded keywords with strong search intent.
| Keyword | Position | Search Volume | Traffic |
|---|---|---|---|
| to do list | 1 | 40,500 | 29,102 |
| eisenhower matrix | 3 | 49,500 | 7,769 |
| pomodoro technique | 4 | 59,623 | 5,097 |
| feynman technique | 2 | 12,100 | 4,085 |
| deep work | 2 | 9,221 | 3,335 |
On-Page SEO: Keeping a Consistent URL Structure
On-page SEO involves optimizing individual webpages by focusing on elements such as title tags, meta descriptions, URL structures, headings, and keyword placements to improve their rankings on search engine results pages. This process ensures that both the content and technical aspects of a page are aligned with search intent and quality guidelines.
Todoist employs a clear and uniform URL structure that organizes content into easily identifiable subfolders. For example, using segments like “downloads,” “pricing,” or “integrations” immediately communicates the page’s subject, providing both users and search engines with a quick preview of the content’s relevance and context.
By further nesting URLs to include a specific keyword—such as “pomodoro-technique” or “eisenhower-matrix” within the “productivity-methods” subfolder—Todoist reinforces its topical authority. This hierarchical URL design not only supports intuitive site navigation but also improves crawlability and content association, contributing significantly to the overall technical and on-page SEO strategy.
Examples of URL Structure:
todoist/[subfolder]
- https://todoist.com/downloads
- https://todoist.com/pricing
- https://todoist.com/integrations
todoist/[subfolder]/[keyword]
- https://todoist.com/productivity-methods/pomodoro-technique
- https://todoist.com/productivity-methods/eisenhower-matrix
- https://todoist.com/inspiration/deep-work
Conclusion
This report outlines how Todoist, trusted by 30 million users worldwide, captures $2.75M in monthly traffic cost value through a well-rounded digital marketing strategy. The integrated approach involves an in-depth understanding of search intent with clear distinctions among informational, navigational, commercial investigational, and transactional queries. Todoist leverages a strategic keyword mix that drives significant traffic through highly optimized content pages, as evident in their top-performing pages and long-tail keyword clusters focused on productivity techniques. Additionally, the use of a uniform, hierarchical URL structure plays a critical role in enhancing on-page SEO, ensuring that both users and search engines can easily navigate and understand the relevance of the content.