How Together AI Captures $85.44K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 8, 2025

Together AI is a leading AI Cloud platform that simplifies running and fine-tuning open-source models while powering modern enterprise applications with advanced inference and model management technologies. Together.ai has successfully generated $85.44K in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is together's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is together?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”)
• Commercial: When someone is comparing options (e.g., “together vs. Competitors”)
• Transactional: When someone is ready to buy, use, or download something (e.g., “together Pricing”)

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

There are four main types of search intent: - Informational: When someone is looking to learn more (e.g., “What is together?”) - Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”) - Commercial Investigational: When someone is comparing options (e.g., “together vs. Competitors”) - Transactional: When someone is ready to buy, use, or download something (e.g., “together Pricing”)

In March, 2025, together generated a traffic cost value of $85.44K. A closer analysis of their top 1,000 organic keywords shows the following: - Informational: 21.47% - Navigational: 25.24% - Commercial Investigational: 26.97% - Transactional: 26.32% Notably, commercial keywords are displayed using examples such as "llama coder", "together", "ai dungeon", "llama", "flux ai", "together ai models", "groq", "llama coder ai", "napkin ai", "together api" and they account for the largest share, contributing $47.97K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on together that generate the most organic traffic through content optimized for keyword intent:

Together’s SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The keyword “ai code” ranks in the top 10 with one of the highest traffic numbers and addresses a technical need, making it a reliable magnet for interested users. “Contextual rag” is a long‐tail query attracting users seeking detailed information on retrieval‐augmented generation, while “open ai function calling” captures those looking for specific guidance on implementing function calling with AI. “Ai code interpreter”—though it edges the top 10 boundary—caters to searchers that want to dive into integrated AI-powered code analysis. Finally, “fine-tuning” has a very high search volume and, despite a slightly lower ranking than our strict criteria, continues to generate noteworthy organic engagement owing to its relevance in advanced model customization.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Together ranks for 12457 organic keywords. One of the biggest contributors to Together’s organic success is the ability to target high-value, non-branded long-tail keywords with strong search intent.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves refining individual web pages to boost their rankings on search engine results pages, focusing on elements such as title tags, meta descriptions, headings, and of course, URLs. A well-organized URL structure not only communicates hierarchy and relevance to search engines but also enhances the user experience by providing a predictable path for navigation.

Together follows a clear and uniform URL format that leverages both simple and nested structures. The simple format (together.ai/[subfolder]) is used for key landing pages like the blog, about, and pricing sections, providing a concise and intuitive route. In contrast, nested structures (together.ai/[subfolder]/[keyword]) are applied to content-rich areas such as documentation and specific product pages, where an additional layer of detail helps showcase topic-specific information.

This orderly hierarchy supports technical SEO by improving site crawlability and user navigation. By clearly segregating content through subfolders and keywords, Together enhances both discoverability and contextual relevance, making it easier for search engines and users alike to understand the purpose of each page and ultimately driving more qualified traffic.

Examples of URL Structure:

together.ai/[subfolder]

• https://together.ai/blog
• https://together.ai/about
• https://together.ai/pricing

together.ai/[subfolder]/[keyword]

• https://together.ai/docs/quickstart
• https://together.ai/blog/redpajama
• https://together.ai/models/qwen-2

Conclusion

Together AI’s approach to SEO is centered on understanding and leveraging search intent through a multifaceted strategy. Their success in capturing $85.44K in monthly traffic value is underpinned by: • A comprehensive keyword strategy that categorizes search intent into informational, navigational, commercial investigational, and transactional queries, with commercial keywords proving to be the most valuable. • An effective content optimization strategy that aligns high-quality, long-form content with user queries, resulting in the creation of top-ranking pages addressing specific technical and informational needs. • A keen focus on targeting high-value, non-branded long-tail keywords, illustrated through a detailed cluster addressing AI integration and code functionality. • A robust on-page SEO strategy employing a uniform URL structure that distinguishes between simple and nested formats to support better crawlability and overall site organization. This cohesive strategy has ensured that Together AI not only attracts a significant amount of organic traffic but also delivers value to its users through targeted and relevant content.