How Typecast Captures $63.17K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 19, 2025

Typecast is an innovative AI-powered text-to-speech platform that lets users create high-fidelity audio and video content using over 400 virtual voice actors and dynamic avatars. typecast has successfully generated $63.17K in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is typecast's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is typecast?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “typecast vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “typecast Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, typecast's top 1,000 organic keywords have been categorized into these intent types.

Notably, navigational are displayed using examples such as "ai voice generator", "typecast ai", "freaky font", "fakeyou", "anime voice ai", "text to speech ai", "ai voice", "text to voice", "ai voice generator free", "ai text to speech", and they account for the largest share, contributing $22.06K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on typecast that generate the most organic traffic through content optimized for keyword intent:

typecast's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The “ai rapper” page attracts a large audience by tapping into the niche interest of generating rap voices with artificial intelligence, making it a standout with exceptionally high traffic. In addition, “anime text to speech” and “text to speech cartoon characters” serve focused user queries for animated and entertainment-related voice synthesizing, ensuring highly targeted engagement. Meanwhile, “sports announcer ai voice” and “ai voicemail” cater to professional and everyday communication needs, drawing in users searching for realistic and specialized voice experiences. This carefully curated selection of long-tailed keywords, paired with high intent, creates a robust stream of organic traffic that reinforces the site’s authority in AI-powered voice generation. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Typecast ranks for 7881 organic keywords. One of the biggest contributors to Typecast’s organic success is their ability to rank for high-value keywords with strong search intent.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves optimizing various elements on a webpage, including title tags, meta descriptions, headings, and especially URLs, to improve rankings on search engine results pages. A well-structured URL not only makes it easier for users to understand the page’s theme but also helps search engines index the content more efficiently.

At typecast, the URL structure is crafted with clarity and purpose. The site uses a simple yet effective format where primary subfolders—such as those addressing features like voices, learn, or voice-casting—organize the content logically. This approach aligns each section with the main service offerings, making it easier for both users and search engines to recognize the relevance of each page.

This considered URL hierarchy reinforces technical SEO by streamlining navigation and improving site crawlability. By distinguishing between simple and nested URL structures, typecast ensures that key landing pages and detailed content sections are easily accessible, thereby enhancing user engagement and supporting the overall search engine optimization strategy.

Examples of URL Structure:

typecast/[subfolder]

• https://typecast.ai/text-to-speech
• https://typecast.ai/voice-casting
• https://typecast.ai/talking-avatar

typecast/[subfolder]/[keyword]

• https://typecast.ai/voices/ai-rapper-voice-generator
• https://typecast.ai/voices/anime-voice-generator
• https://typecast.ai/learn/fakeyou-text-to-speech

Conclusion

This report details how Typecast captures $63.17K in monthly traffic value by leveraging a comprehensive SEO strategy. The approach includes a deep understanding of search intent, with keywords organized by informational, navigational, commercial investigational, and transactional types. Content is optimized to match user intent through carefully curated long-form guides and targeted keyword clusters, particularly in the AI voice domain. In addition, on-page SEO is enhanced by a uniform URL structure that improves site navigation and crawlability. Overall, Typecast’s meticulous SEO methodologies have successfully bolstered its online presence and attracted high-quality, targeted traffic.