How Upskillist Captures $240.29K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 8, 2025

Upskillist is an innovative online education platform offering lifetime access to over 100 expert-led courses across fields like music and design. The platform empowers learners with globally recognized certificates and flexible, affordable training. Upskillist has successfully generated $240.29K in traffic cost value through its SEO strategies as of March 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is Upskillist's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is upskillist?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “upskillist vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “upskillist Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

You can picture a handful of keyword variations that can be used by people looking for solutions related to UX or other types of templates when you think about it from this lens:

Notably, navigational keywords are displayed using examples such as "upskill", "upskillist login", "upskillist courses", "upskills", "upskill list", "skillist", "learning upskillist", "lightroom online", "skill academy", and "skillup". They contribute $16.78K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on Upskillist that generate the most organic traffic through content optimized for keyword intent:

Upskillist's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The page on cognitive development in early childhood taps into a critical subject for parents and educators, addressing in-depth queries about early learning milestones. Similarly, the detailed guide on when you should eat breakfast after waking up serves health-conscious readers by demystifying optimal meal timing. The article on how to make money with photography online resonates with aspiring creatives looking for actionable tips. Meanwhile, the in-depth comparison in difference between nikon and canon helps budding photographers discern between popular camera options, and the how to act guide offers practical advice for beginners eager to refine their performance skills. This structured approach not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Upskillist ranks for 14,787 organic keywords. One of the biggest contributors to Upskillist’s organic success is their ability to rank for high-value, non-branded long-tail keywords that not only have considerable search volumes but also attract quality traffic thanks to competitive positions.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO focuses on optimizing individual webpages to help them rank higher and attract more relevant traffic in search engines, with key elements such as title tags, meta descriptions, headers, and importantly, URL structures. A well-organized URL structure not only supports easier navigation for users but also improves a site’s crawlability by search engine bots, thereby enhancing the overall SEO performance.

UpSkillist employs a clear and deliberate URL strategy that distinguishes between simple and nested structures. The simple structure (upskillist/[subfolder]) is used for broader categories such as courses, blog, or validation, giving users immediate insight into the content section they are exploring. In contrast, the nested structure (upskillist/[subfolder]/[keyword]) provides a more in-depth breakdown, offering both topical relevance and specificity that help users and search engines understand the precise subject matter of the page.

This hierarchical URL setup contributes significantly to UpSkillist’s technical SEO by reinforcing content organization and thematic relationships between pages. By using intuitive subfolders and keywords, the structure not only elevates the user experience with streamlined navigation but also delivers clearer signals to search engines regarding page relevance and content categorization, ultimately supporting better indexing and improved rankings on search results pages.

Examples of URL Structure:

upskillist/[subfolder]

• https://upskillist/courses
• https://upskillist/blog
• https://upskillist/validation

upskillist/[subfolder]/[keyword]

• https://upskillist/blog/what-is-cognitive-development-in-early-childhood
• https://upskillist/courses/digital-marketing-course
• https://upskillist/courses/marketing/social-media-marketing-course

Conclusion

This report outlines how Upskillist has effectively captured $240.29K in monthly traffic value through a comprehensive SEO strategy. The integrated approach begins with a deep understanding of search intent, as evidenced by the segmentation of their top 1,000 organic keywords into informational, navigational, commercial investigational, and transactional categories. Upskillist leverages both content optimization and targeted keyword strategies to generate quality traffic, with top-performing pages and high-value long-tail keywords driving substantial organic reach. Additionally, the platform’s clear on-page SEO strategy—anchored by a uniform URL structure—enhances site navigation and search engine crawlability. Together, these tactics form a robust strategy that not only improves rankings but also ensures that users find highly relevant content tailored to their needs.