How Webflow Captures $13.04M in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 8, 2025

Webflow is a pioneering website experience platform that unites designers, marketers, and developers to build, manage, and optimize stunning websites using intuitive visual design tools, AI-powered features, and seamless integrations. Webflow has successfully generated $13.04M in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is Webflow's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is webflow?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “webflow vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “webflow Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

You can picture a handful of keyword variations that can be used by people looking for solutions related to UX or other types of templates when you think about it from this lens.

In March, 2025, Webflow generated a traffic cost value of $13.04M. A closer analysis of their top 1,000 organic keywords shows the following: - Informational: 22.79% - Navigational: 48.09% - Commercial Investigational: 23.75% - Transactional: 5.37% Notably, navigational keywords are displayed using examples such as "webflow", "the useless web", "useless websites", "google font", "webflow login", "figma", "webflow university", "made in webflow", "web flow", "shippo", and they account for the largest share, contributing $1.92M in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on Webflow that generate the most organic traffic through content optimized for keyword intent:

Webflow's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. Each of these keywords reaches a highly targeted audience with specific interests. “Best color combinations” and “best fonts for websites” are long-tail queries designed to attract design enthusiasts looking for precise and expert recommendations on aesthetics and typography. “Parallax effect” taps into the trend of dynamic web design, drawing in visitors searching for interactive visual techniques. “Portfolio examples” resonates with creative professionals seeking inspiration for their own projects, while “html tags” serves a technical audience that values clear, in-depth guidance. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic. Webflow ranks for 318543 organic keywords. One of the biggest contributors to Webflow’s organic success is their ability to rank for high-value keywords with strong search intent.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves making improvements directly on a webpage to enhance its visibility and ranking on search engines. This process includes optimizing elements like title tags, meta descriptions, headers, content quality, and URLs. A clean and logical URL structure not only aids in conveying the content topic to search engines, but it also ensures that users can quickly understand the purpose of each page.

Webflow follows a clearly defined URL structure that separates content into simple and nested formats. Simple URL structures, such as those following the format webflow/[subfolder], are used for key landing pages like templates, pricing, and login, serving as straightforward entry points. In contrast, nested URL structures like webflow/[subfolder]/[keyword] are typically applied to content-rich sections such as the blog, where the hierarchy indicates a broader category followed by a specific topic or keyword.

This simple yet effective hierarchy reinforces the site’s relevance by clearly aligning user intent with the page content. It is integral to the technical SEO strategy because it improves crawlability and ensures that both users and search engines can easily navigate the site. By organizing content into easily digestible segments and reflecting the keyword focus in the URL, Webflow enhances both user experience and search engine performance.

Examples of URL Structure:

webflow/[subfolder]

• https://webflow.com/templates
• https://webflow.com/pricing
• https://webflow.com/login

webflow/[subfolder]/[keyword]

• https://webflow.com/blog/what-is-graphic-design
• https://webflow.com/blog/useless-websites
• https://webflow.com/blog/google-fonts

Conclusion

The report outlines Webflow's comprehensive SEO and content marketing strategy that has generated a monthly traffic value of $13.04M. By leveraging an in-depth understanding of search intent, Webflow breaks down its organic keywords into informational, navigational, commercial, and transactional categories—with navigational keywords making a significant impact. Their content optimization efforts target specific long-tail queries through high-quality pages, while their technical SEO is strengthened by a uniform URL structure that facilitates easy navigation and crawlability. Furthermore, targeting high-value organic keywords and utilizing clusters for graphic design and aesthetic inspiration drive quality traffic and cement Webflow's authoritative position in the design space.