How Wix Captures $157.14M in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ April 2, 2025

Wix is a pioneering online platform that empowers anyone to build a professional website effortlessly using its intuitive drag-and-drop builder, a vast selection of templates, and integrated business and SEO tools. wix has successfully generated $157.14M in traffic cost value through its SEO strategies as of January, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is wix's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is wix?”).
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “wix vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “wix Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, wix's top 1,000 organic keywords have been categorized into these intent types.

Notably, navigational keywords are displayed using examples such as "wix", "google maps", "wix login", "facebook marketplace", "printify", "website builder", "namecheap", "free website builder", "wix.com login", "google sheets", and they account for the largest share, contributing $10.69M in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on wix that generate the most organic traffic through content optimized for keyword intent:

wix's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. Each of these keywords addresses specific user queries with a clear intent. "How to make a website" and "how to make a logo" offer in-depth guidance for users eager to build an online presence or establish a visual identity, drawing substantial traffic from those at early exploration stages. "What is a blog" caters to beginners looking for foundational knowledge, while "call to action examples" targets users aiming to optimize website engagement. Lastly, "brand name generator" appeals to prospective entrepreneurs searching for creative business naming ideas. Their specificity not only drives high-volume traffic but also aligns with the nuanced demands of searchers. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

wix ranks for 581517 organic keywords. One of the biggest contributors to wix’s organic success is their ability to rank for high-value keywords with strong search intent. Here’s a closer look at a long-tail keyword cluster:

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO is all about optimizing the internal aspects of a webpage—such as title tags, meta descriptions, headings, and most notably, URL structures—to ensure that search engines and users can easily understand the content and context of a page. A well-planned URL not only supports indexing but also communicates hierarchy and content relevance at a glance.

Wix follows a clear and structured URL format that leverages both simple and nested configurations. The simple structure (wix/[subfolder]) is used for broad category pages like studio, portfolio-website, and plans, offering users direct access to major sections of the site. In contrast, the nested structure (wix/[subfolder]/[keyword]) drills down further into specific topics or services, exemplified on pages such as blog/how-to-sell-on-facebook-marketplace and app-market/printify.

This organized, hierarchical approach enhances user navigation and improves search engine crawlability by clearly defining each page’s role within the site. The uniform URL strategy not only supports technical SEO best practices but also contributes to a more intuitive user experience, ultimately boosting the site’s overall visibility on search engine results pages.

Examples of URL Structure:

wix/[subfolder]

• https://www.wix.com/studio
• https://www.wix.com/portfolio-website
• https://www.wix.com/plans

wix/[subfolder]/[keyword]

• https://www.wix.com/blog/how-to-sell-on-facebook-marketplace
• https://www.wix.com/app-market/printify
• https://www.wix.com/blog/how-to-build-website-from-scratch-guide

Conclusion

The report details how wix has achieved significant success in generating $157.14M in traffic cost value, primarily driven by strategic SEO practices. The integrated marketing strategy centers on understanding search intent via a comprehensive keyword strategy that distinguishes between informational, navigational, commercial investigational, and transactional queries. Content optimization through long-form, intent-specific guides further improves rankings and engagement, while targeting high-quality, non-branded organic keywords attracts a large audience. Additionally, a uniform and well-planned URL structure enhances on-page SEO by promoting better indexing and user navigation. Overall, these strategies collectively establish wix as a trusted resource for website creation and digital marketing excellence.