How Wonsulting Captures $172.06K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ April 2, 2025

WonsultingAI by Wonsulting is an AI-powered platform that streamlines the job search process by helping users create impactful resumes, tailored cover letters, and manage their applications—all designed to empower job seekers from any background. wonsulting has successfully generated $172.06K in traffic cost value through its SEO strategies as of January, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is wonsulting's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is wonsulting?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”)
• Commercial: When someone is comparing options (e.g., “wonsulting vs. Competitors”)
• Transactional: When someone is ready to buy, use, or download something (e.g., “wonsulting Pricing”)

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, wonsulting's top 1,000 organic keywords have been categorized into these intent types.

Notably, commercial keywords are displayed using examples such as "resume ai", "ai resume", "network ai by wonsulting", "resumai by wonsulting", "wonsulting resume ai", "job board ai", "wonsulting ai resume", "resume ai wonsulting", "wonsulting resume template", "resume ai by wonsulting", and they account for the largest share, contributing $133.54K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on wonsulting that generate the most organic traffic through content optimized for keyword intent:

wonsulting’s SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The “resumai” page clearly stands out, not only because it is ranked in the top 10 (position 2) but also because it draws significant traffic—over 1000 visits—with a high traffic value. This exceptional performance demonstrates how focusing on a specific, user-intent-driven keyword can yield substantial traffic.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves making strategic modifications within individual webpages to help them rank higher and attract more relevant traffic from search engines. This includes optimizing title tags, meta descriptions, content, images, and crucially, the URL structure, all designed to speak clearly to both users and search engines.

wonsulting leverages a clean and organized URL structure that uses clear subfolders to denote each section of their site. For instance, service-specific pages like 'resumai', 'networkai', and 'jobboardai' are directly appended to the main domain, enabling visitors to immediately understand the page’s focus and purpose.

Such a hierarchical URL approach not only simplifies site navigation for users but also significantly enhances crawlability for search engine bots. This aligned and intuitive structuring plays a pivotal role in wonsulting's overall technical SEO strategy by ensuring that each page's relevance is clearly communicated and efficiently indexed.

Examples of URL Structure:

wonsulting/[subfolder]

• https://wonsulting.ai/resumai
• https://wonsulting.ai/networkai
• https://wonsulting.ai/jobboardai

wonsulting/[subfolder]/[keyword]

• https://www.wonsulting.ai/case-studies/university-of-washington-informatics

Conclusion

This report details how wonsulting captures $172.06K in monthly traffic value through a multifaceted SEO strategy encompassing keyword strategy, content optimization, targeting high-quality traffic keywords, and an effective on-page SEO framework.