How Writesonic Captures $602.89K in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ March 8, 2025

Writesonic is an AI-driven content creation platform that seamlessly blends advanced writing tools and SEO optimization features to empower marketers, businesses, and creators in producing high-quality, engaging content. Writesonic has successfully generated $602.89K in traffic cost value through its SEO strategies as of March, 2025. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is Writesonic's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is writesonic?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “writesonic vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “writesonic Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

There are four main types of search intent: - Informational: When someone is looking to learn more (e.g., “What is writesonic?”) - Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”) - Commercial Investigational: When someone is comparing options (e.g., “writesonic vs. Competitors”) - Transactional: When someone is ready to buy, use, or download something (e.g., “writesonic Pricing”)

In March, 2025, Writesonic generated a traffic cost value of $602.89K. A closer analysis of their top 1,000 organic keywords shows the following breakdown: - Informational: 28.67% - Navigational: 37.32% - Commercial Investigational: 27.37% - Transactional: 6.64% Notably, navigational keywords are displayed using examples such as "writesonic", "chatsonic", "humanize ai", "ai humanizer free", "ai checker", "humanizer ai", "chat", "humanize ai text", "paraphrasing tool", "chat ai", and they account for the largest share, contributing $301.84K in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Here are the top five pages on Writesonic that generate the most organic traffic through content optimized for keyword intent:

Writesonic's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The selected keywords are high-performing and long-tailed, directly tapping into specific user inquiries. "Humanizer" and "chat sonic" attract vast audiences by offering unique AI-driven text personalization and chat experiences, while detailed comparisons such as "claude vs chatgpt" cater to users evaluating different AI models. Additionally, "chatgpt prompts" and "perplexity vs chatgpt" address niche interests, ensuring that searchers find precise answers. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO is all about optimizing elements within a webpage to improve rankings on search engine results pages. This includes refining title tags, meta descriptions, header tags, keyword placements, and importantly, the URL structure. A well-organized URL not only aids in keyword targeting but also enhances user experience by clearly communicating the page’s content at a glance.

Writesonic follows a consistent and logical URL structure that supports its overall SEO strategy. By segmenting URLs into meaningful subfolders, such as those for chat functions, free tools, and blog posts, the site helps users quickly understand the context of each page. The simplicity of having a clear subfolder format—writesonic/[subfolder]—ensures that pages responsible for specific topics or services are easily accessible and indexable, which in turn boosts the site's search engine performance.

Furthermore, the use of nested URL structures like writesonic/[subfolder]/[keyword] adds a further layer of clarity by combining category identifiers with targeted keywords. This hierarchical approach improves the site’s crawlability and internal linking strategies, making it easier for search engines to discern the relevance and context of the content. Ultimately, these URL practices contribute to a robust on-page SEO foundation that facilitates both user navigation and search engine indexing.

Examples of URL Structure:

writesonic/[subfolder]

• https://writesonic.com/chat
• https://writesonic.com/pricing
• https://writesonic.com/affiliate

writesonic/[subfolder]/[keyword]

• https://writesonic.com/free-tools/text-humanizer
• https://writesonic.com/blog/chatgpt-prompts
• https://writesonic.com/blog/claude-vs-chatgpt

Conclusion

This report outlines how Writesonic successfully captures $602.89K in monthly traffic value by leveraging a multifaceted SEO strategy. By deeply understanding search intent, categorizing its organic keywords, and optimizing content and on-page elements, Writesonic demonstrates a robust approach to capturing quality traffic. Its strategic targeting of long-tail keyword clusters and consistent URL structure further solidify its position as a leader in AI-powered content creation.