How X Captures $168.66M in Traffic Value Monthly - A Marketing Strategy Breakdown

By Team Inblog ⋅ April 2, 2025

X, a leading global platform that delivers real-time news and interactions, is dedicated to upholding security, privacy, and civic integrity. X has successfully generated $168.66M in traffic cost value through its SEO strategies as of December, 2024. This growth is driven by a combination of keyword targeting, content optimization, and on-page SEO improvements.

In this article, we’ll dive into the key marketing strategies that contributed to their success.

Keyword Strategies

A well-planned keyword strategy helps connect your content with the right audience by aligning it with their searches.

Boost SERP Rankings by Understanding Search Intent

The key to this strategy’s success is X's deep understanding of search intent. Search intent isn’t just a buzzword—it’s the reason people type queries into search engines and a major driver of search traffic.

There are four main types of search intent:

• Informational: When someone is looking to learn more (e.g., “What is X?”)
• Navigational: When someone is trying to find a specific page or site (e.g., “Personal CRM Template”).
• Commercial: When someone is comparing options (e.g., “X vs. Competitors”).
• Transactional: When someone is ready to buy, use, or download something (e.g., “X Pricing”).

As search intent moves from Informational to Navigational, Commercial, and Transactional, users become more specific and action-driven. Initially, users seek general information, but as they move down the funnel, they get closer to making a decision or purchase.

Considering various keyword variations that users might search for in areas like UX or template solutions, X's top 1,000 organic keywords have been categorized into these intent types.

Notably, navigational keywords are displayed using examples such as "onlyfans", "xvideo", "twitter", "american express", "tw", "prime video", "fansly", "pornhub", "netflix", "vistaprint", and they account for the largest share, contributing $23.87M in traffic cost.

Optimizing Content for Search Intent

To rank well on Google, it's important to create content that aligns with what users are actually searching for. Google aims to provide answers by using advanced algorithms to understand the intent behind each query. Understanding search intent helps ensure your content meets users’ needs.

Below are the top five pages on X that generate the most organic traffic through content optimized for keyword intent:

X's SEO success is rooted in a traditional content marketing strategy, where long-form guides rank for a wide range of keywords. The selected keywords are highly effective at generating significant traffic because they target niche yet popular topics in English. For instance, “claude ai” taps into the surging interest in emerging AI models, while “rpcs3” attracts a dedicated group of tech and gaming enthusiasts seeking emulator insights. Meanwhile, “pope francis” continues to drive high engagement as audiences look for current information on his teachings, and “shannon sharpe” captures the attention of sports fans in search of detailed commentary. Additionally, “childish gambino” draws in diverse traffic from users eager to explore the creative endeavors of the acclaimed artist. This structured approach to content not only boosts rankings but also ensures that searchers find exactly what they're looking for.

Choosing the Right Keywords to Attract Quality Traffic

The more organic keywords you rank for—that is, words and phrases that draw people to your site from a search engine results page (SERP)—the better. Organic keywords are free, help improve online visibility, and attract quality traffic.

On-Page SEO: Keeping a Consistent URL Structure

On-page SEO involves the strategic optimization of individual webpages to improve their visibility on search engine results. A critical element of this process is crafting a clear and coherent URL structure that informs both users and search engines about the page content and its role within the site hierarchy.

X follows a systematic URL format by utilizing both simple and nested path structures. The simple structure, in the form of x/[subfolder], is employed for pages that serve as distinct sections or standalone topics. In contrast, the nested structure, formatted as x/[subfolder]/[keyword], provides a further layer of categorization – for instance, differentiating between a user profile or a specific type of content like a status update – which underscores the page’s context within its broader category.

This thoughtful URL architecture contributes significantly to the overall SEO strategy by enhancing site navigation and improving crawlability. A uniform URL structure not only makes it easier for users to understand where they are on the site, but it also enables search engine crawlers to efficiently analyze and index content, ultimately supporting X’s technical SEO efforts and boosting its online visibility.

Examples of URL Structure:

x/[subfolder]

• https://x.com/americanexpress
• https://x.com/ratemyprofessor
• https://x.com/guardian

x/[subfolder]/[keyword]

• https://x.com/markgurman/status
• https://x.com/MohiniWealth/status
• https://x.com/primevideosport/status

Conclusion

This integrated report details how X harnesses a multi-faceted SEO strategy to capture $168.66M in monthly traffic cost value. The report outlines X’s approach in understanding search intent through a precise keyword strategy, creating content that aligns with user needs, and targeting high-quality non-branded keywords. It also highlights the evaluation of X's top organic keywords by intent, showcases high-performing content pages through a detailed table, and explains a systematic URL structure that enhances crawlability and user navigation. Overall, the report illustrates X’s comprehensive and methodical approach to SEO and content optimization that drives significant organic traffic and online visibility.