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Intercom vs Crisp Who's Winning the SEO Battle?

By Team Inblog ⋅ July 1, 2025

Keyword Overlap

SitesShared Keywords
intercom.com24.2K
crisp.chat6.4K
intercom.com
crisp.chat
38
intercom.com
ORGANIC KEYWORDS24.2K
TRAFFIC96.0K
TRAFFIC VALUE1.2M
crisp.chat
ORGANIC KEYWORDS6.4K
TRAFFIC48.6K
TRAFFIC VALUE196.5K

Intercom (intercom.com) has a significantly larger keyword portfolio (24,170 keywords) and higher estimated organic traffic (96,028) and traffic value ($1,163,456) compared to Crisp (crisp.chat), which has 6,446 keywords, 48,639 in traffic, and $196,509 in traffic value. This indicates that Intercom is investing heavily in broad organic visibility, targeting a wide range of both high-volume and long-tail keywords, and likely has a more mature content and SEO strategy. Crisp, while smaller in scale, still captures a respectable share of traffic, but its lower traffic value suggests it is either targeting less commercial keywords or has less effective monetization from its organic presence.

Both companies target a core set of high-intent, industry-relevant keywords such as "chatbot," "live chat," "ticket system," and branded queries like "intercom chatbot" and "intercom ai." The overlap in these keywords is strategic: these are high-volume, high-competition terms central to the customer messaging and support software market. Quantitatively, Intercom often ranks lower (positions 70–80) for generic, high-difficulty terms, while Crisp sometimes achieves better positions (e.g., position 18 for "chat bot"), resulting in higher clickstream traffic for those terms despite lower overall domain authority. Both brands also target each other’s branded and comparison keywords (e.g., "intercom vs drift," "intercom vs zendesk"), reflecting a competitive focus on capturing users in the consideration phase. The shared focus on these keywords is driven by the need to be present where high-intent buyers are searching, while the differences in ranking and traffic reflect disparities in SEO execution, content depth, and possibly backlink profiles. Intercom’s broader keyword set and higher traffic value suggest a more aggressive, top-of-funnel and mid-funnel content strategy, while Crisp appears to focus more narrowly on core product and competitor terms, aiming for higher conversion rates from a smaller but more targeted audience.

Organic Keywords

Top 1,000 Keywords
Intent
Pos.
SERP Features
Volume
Traffic
CPC
KD
Page URL
1
53.1K
12.3K
$0.57
48
1
869
1.5K
$7.02
41
32
450.0K
366
$0.13
48
2
3.6K
314
$0.00
55
45
1.5M
302
$0.38
100
15
6.6K
241
$3.35
40
1
70
184
$2.43
40
2
436
167
$22.45
23
2
574
147
$8.81
75
2
228
111
$28.30
35
18
33.7K
109
$2.56
85
18
12.5K
92
$2.54
80
1
40
92
$0.00
32
1
140
74
$1.97
43
1
70
74
$0.37
18

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