By Team Inblog ⋅ May 27, 2025
Sites | Shared Keywords |
---|---|
intercom.com | 31.5K |
tawk.to | 5.4K |
intercom.com tawk.to | 23 |
intercom.com | |
---|---|
ORGANIC KEYWORDS | 31.5K |
TRAFFIC | 116.1K |
TRAFFIC VALUE | 1.4M |
tawk.to | |
ORGANIC KEYWORDS | 5.4K |
TRAFFIC | 42.3K |
TRAFFIC VALUE | 351.3K |
Intercom (intercom.com) has a significantly larger keyword portfolio (31,497 keywords) and higher estimated organic traffic (116,080) and traffic value ($1.36M) compared to Tawk.to (tawk.to), which has 5,376 keywords, 42,328 in traffic, and a traffic value of $351K. This indicates that Intercom is investing heavily in broad content coverage, ranking for a wide range of both branded and non-branded terms, and likely targeting multiple stages of the customer journey. Tawk.to, while smaller in scale, still captures substantial traffic, but its keyword set is more focused, likely prioritizing high-intent, product-related queries and branded terms.
Both companies target a core set of high-value, high-volume keywords in the live chat and chatbot space, such as "live chat," "chatbox," "free chat now," "livechat," and "live chat software." These keywords are highly competitive and central to the customer support SaaS market, explaining why both brands pursue them. Quantitatively, Tawk.to often outranks Intercom for generic, high-volume terms (e.g., "live chat" position 3 vs. Intercom's 17), likely due to its strong association with free chat solutions, while Intercom dominates branded and long-tail queries (e.g., "intercom chatbot," "intercom messenger," where it holds position 1). Both brands also overlap on emerging AI-related terms, but Intercom’s broader keyword set and higher traffic value suggest a dual strategy: defending its brand and expanding into adjacent informational and commercial queries, while Tawk.to focuses on maximizing visibility for core product and navigational searches. This overlap on core industry terms is a result of direct competition for market share, while the divergence in long-tail and branded keywords reflects each company's unique positioning and content investment.
Top 1,000 Keywords | Intent | Pos. | SERP Features | Volume | Traffic | CPC | KD | Page URL |
---|---|---|---|---|---|---|---|---|
1 | 40.2K | 27.3K | $20.33 | 62 | ||||
3 | 111.8K | 5.7K | $0.99 | 37 | ||||
1 | 1.9K | 1.5K | $19.80 | 7 | ||||
4 | 46.6K | 1.4K | $4.45 | 20 | ||||
1 | 1.3K | 1.1K | $0.00 | 26 | ||||
7 | 32.8K | 842 | $21.44 | 69 | ||||
2 | 1.9K | 817 | $0.00 | 9 | ||||
7 | 39.3K | 795 | $0.87 | 51 | ||||
13 | 103.3K | 759 | $1.60 | 81 | ||||
1 | 1.6K | 757 | $0.00 | 13 | ||||
1 | 465 | 624 | $16.09 | 21 | ||||
1 | 720 | 618 | $12.62 | 29 | ||||
1 | 516 | 397 | $21.07 | 18 | ||||
4 | 880 | 390 | $0.00 | 15 | ||||
1 | 305 | 378 | $8.91 | 41 | ||||
Top 1,000 Keywords | Intent | Pos. | SERP Features | Volume | Traffic | CPC | KD | Page URL |
---|---|---|---|---|---|---|---|---|
1 | 2.9K | 5.5K | $1.43 | 46 | ||||
1 | 2.9K | 5.4K | $4.54 | 67 | ||||
3 | 25.8K | 2.5K | $2.58 | 100 | ||||
1 | 613 | 1.8K | $4.54 | 33 | ||||
1 | 526 | 737 | $13.73 | 45 | ||||
1 | 260 | 644 | $0.00 | 25 | ||||
1 | 460 | 644 | $13.73 | 44 | ||||
1 | 2.1K | 626 | $5.25 | 99 | ||||
1 | 1.7K | 516 | $5.25 | 47 | ||||
1 | 436 | 313 | $17.91 | 25 | ||||
1 | 574 | 276 | $9.66 | 57 | ||||
1 | 228 | 208 | $27.55 | 41 | ||||
1 | 70 | 202 | $0.00 | 46 | ||||
8 | 1.0K | 191 | $0.00 | 12 | ||||
1 | 175 | 184 | $13.29 | 32 | ||||
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Zendesk has a dominant SEO presence, with 865,281 ranking keywords, over 3.2 million estimated monthly organic visits, and a traffic value exceeding $48 million. Intercom, by comparison, ranks for 31,635 keywords, draws about 116,000 monthly visits, and has a traffic value of $1.38 million. This quantitative gap highlights Zendesk’s much broader content footprint and stronger organic visibility, likely due to a more mature content strategy, higher domain authority, and a larger investment in SEO. Zendesk’s keyword portfolio is not only larger but also more valuable, indicating a focus on high-intent, high-conversion terms, while Intercom’s strategy appears more niche and product-focused.
Intercom and Tidio are both strong players in the conversational support and chatbot space, with Intercom ranking for 31,635 keywords and generating an estimated 116,233 monthly organic visits, valued at over $1.38M in traffic value. Tidio, meanwhile, ranks for 32,431 keywords, with 103,680 monthly visits and a traffic value of $537K. While Tidio has a slightly higher keyword count, Intercom’s organic traffic and traffic value are significantly higher, indicating stronger rankings for higher-value and higher-volume keywords. Both companies have a broad keyword footprint, but Intercom’s content and SEO strategy appear to be more effective at capturing valuable, high-intent traffic.
Intercom (intercom.com) and Help Scout (helpscout.com) are both strong players in the customer service software space, but their keyword strategies show some notable differences. Intercom ranks for 31,635 keywords, generating an estimated 116,233 monthly visits and a traffic value of $1.38M. Help Scout, on the other hand, ranks for 42,379 keywords, with 72,515 monthly visits but a much higher traffic value of $3.5M. This suggests that while Intercom has a broader keyword footprint and higher traffic, Help Scout’s keywords are more commercially valuable, likely due to better rankings on high-intent, high-CPC terms. Quantitatively, Help Scout’s average traffic value per visit is about $48, compared to Intercom’s $12, indicating a more targeted approach toward lucrative keywords.
Intercom (intercom.com) demonstrates a dominant SEO presence with 31,635 ranking keywords, driving an estimated 116,233 monthly organic visits and a traffic value of over $1.38M. This breadth is reflected in their keyword portfolio, which covers a wide range of branded, product, integration, and industry terms, as well as high-value commercial and informational queries. Intercom’s top keywords include both high-volume branded terms (e.g., “intercom login,” “intercom pricing”) and competitive industry terms (e.g., “live chat,” “best ai chatbot”), often ranking in top positions. In contrast, Drift (drift.com) has a much smaller keyword footprint, with only 509 ranking keywords, 26,161 monthly visits, and a traffic value of $205K. Drift’s organic strategy is heavily focused on branded terms (e.g., “drift,” “drift ai,” “drift chatbot”), with less coverage of broader industry or integration-related queries.
Intercom (intercom.com) demonstrates a significantly broader SEO footprint than Pendo (pendo.io), with 31,635 total keywords compared to Pendo’s 11,885. Intercom also commands much higher estimated organic traffic (116,233 vs. 37,864) and traffic value ($1.38M vs. $434K), indicating a more mature and diversified content and keyword strategy. Intercom’s keyword set covers a wide range of product, support, and industry terms, and it ranks well for high-value, high-volume queries, often holding top positions for branded and solution-specific keywords. Pendo, while smaller in scale, still maintains a focused presence on product management, user feedback, and SaaS-related terms, but with less breadth and lower average rankings, especially for competitive, high-intent queries.
Intercom (intercom.com) and Help Scout (helpscout.com) are both strong players in the customer service software space, but their keyword strategies show some notable differences. Intercom ranks for 31,635 keywords, driving an estimated 116,233 monthly organic visits with a traffic value of $1.38M. Help Scout, on the other hand, ranks for 42,379 keywords, with lower organic traffic at 72,515 but a much higher traffic value of $3.5M. This suggests that Help Scout is targeting more commercially valuable keywords, possibly with a greater focus on high-intent, high-conversion terms, and is also investing more in paid search (as seen in their top paid positions for competitive keywords like "customer service software").
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