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Intercom vs Tawk.to Who's Winning the SEO Battle?

By Team Inblog ⋅ May 27, 2025

Keyword Overlap

SitesShared Keywords
intercom.com31.5K
tawk.to5.4K
intercom.com
tawk.to
23
intercom.com
ORGANIC KEYWORDS31.5K
TRAFFIC116.1K
TRAFFIC VALUE1.4M
tawk.to
ORGANIC KEYWORDS5.4K
TRAFFIC42.3K
TRAFFIC VALUE351.3K

Intercom (intercom.com) has a significantly larger keyword portfolio (31,497 keywords) and higher estimated organic traffic (116,080) and traffic value ($1.36M) compared to Tawk.to (tawk.to), which has 5,376 keywords, 42,328 in traffic, and a traffic value of $351K. This indicates that Intercom is investing heavily in broad content coverage, ranking for a wide range of both branded and non-branded terms, and likely targeting multiple stages of the customer journey. Tawk.to, while smaller in scale, still captures substantial traffic, but its keyword set is more focused, likely prioritizing high-intent, product-related queries and branded terms.

Both companies target a core set of high-value, high-volume keywords in the live chat and chatbot space, such as "live chat," "chatbox," "free chat now," "livechat," and "live chat software." These keywords are highly competitive and central to the customer support SaaS market, explaining why both brands pursue them. Quantitatively, Tawk.to often outranks Intercom for generic, high-volume terms (e.g., "live chat" position 3 vs. Intercom's 17), likely due to its strong association with free chat solutions, while Intercom dominates branded and long-tail queries (e.g., "intercom chatbot," "intercom messenger," where it holds position 1). Both brands also overlap on emerging AI-related terms, but Intercom’s broader keyword set and higher traffic value suggest a dual strategy: defending its brand and expanding into adjacent informational and commercial queries, while Tawk.to focuses on maximizing visibility for core product and navigational searches. This overlap on core industry terms is a result of direct competition for market share, while the divergence in long-tail and branded keywords reflects each company's unique positioning and content investment.

Organic Keywords

Top 1,000 Keywords
Intent
Pos.
SERP Features
Volume
Traffic
CPC
KD
Page URL
1
2.9K
5.5K
$1.43
46
1
2.9K
5.4K
$4.54
67
3
25.8K
2.5K
$2.58
100
1
613
1.8K
$4.54
33
1
526
737
$13.73
45
1
260
644
$0.00
25
1
460
644
$13.73
44
1
2.1K
626
$5.25
99
1
1.7K
516
$5.25
47
1
436
313
$17.91
25
1
574
276
$9.66
57
1
228
208
$27.55
41
1
70
202
$0.00
46
8
1.0K
191
$0.00
12
1
175
184
$13.29
32

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