Zapier vs Workato Who's Winning the SEO Battle?

Zapier (zapier.com) has a dominant SEO presence, with 829,453 ranking keywords, an estimated 8.8M monthly organic visits, and a massive traffic value of $161M. This scale is significantly higher than Make (make.com), which ranks for 130,288 keywords, draws about 1M monthly visits, and has a traffic value of $2.5M. Quantitatively, Zapier’s keyword portfolio is over 6x larger, and its organic traffic and value are 8-60x higher, indicating a much broader and deeper content and SEO strategy. Zapier’s top keywords span high-volume, high-intent terms (e.g., “google docs,” “google sheets,” “webhook,” “typeform,” “ai video generator”), and it consistently ranks in strong positions for both branded and non-branded queries. Make, while present on many of the same integration and automation-related keywords, generally ranks lower and receives less traffic per keyword, with its best-performing terms often being more niche or community-driven.

Zapier (zapier.com) demonstrates a dominant SEO presence with 829,453 ranking keywords, driving an estimated 8.8 million monthly visits and a traffic value exceeding $160 million. In contrast, Workato (workato.com) ranks for just 16,508 keywords, with about 37,000 monthly visits and a traffic value of $886,000. Quantitatively, Zapier’s keyword portfolio is 50x larger, and its organic traffic is over 200x higher than Workato’s. Zapier’s top keywords span both branded and high-volume non-branded queries, often ranking in the top positions for competitive terms like “integrations,” “webhook,” and “ai for work.” Workato, while present on some of the same keywords, generally ranks much lower (often outside the top 20), resulting in minimal traffic from those terms.

Zapier (zapier.com) demonstrates a dominant SEO presence with 829,453 ranking keywords, driving an estimated 8.8 million monthly visits and a staggering traffic value of over $160 million. Their keyword portfolio is broad, targeting high-volume, high-value, and high-intent queries across automation, SaaS integrations, and productivity niches. In contrast, Gumloop (gumloop.com) is a much smaller player, ranking for just 3,539 keywords, with about 18,339 monthly visits and a traffic value of $29,817. Gumloop’s keyword set is more niche, focusing on AI tools, web scraping, and branded queries, with a heavy reliance on their own brand and a handful of related solution keywords.

Zapier (zapier.com) demonstrates a dominant SEO presence with over 829,000 ranking keywords, driving an estimated 8.8 million monthly organic visits and a traffic value exceeding $160 million. Their keyword portfolio is broad, targeting high-volume, high-intent queries across SaaS, automation, productivity, and trending tech topics. Zapier consistently ranks for competitive, high-CPC keywords like "chatgpt," "hubspot," "mailchimp," and "free video editing software," often holding top 3 positions. In contrast, MESA (getmesa.com) has a much smaller footprint, with just 1,698 keywords, 2,269 monthly visits, and a traffic value of $16,168. MESA’s keyword focus is tightly aligned with Shopify automation, integration, and e-commerce support, targeting lower-volume, niche queries such as "shopify status," "zapier alternatives," and "is shopify down," where they can achieve visibility with less competition.

Zapier (zapier.com) has a dominant SEO presence, with over 829,000 ranking keywords, estimated monthly organic traffic of 8.8 million, and a traffic value exceeding $160 million. This scale is an order of magnitude above n8n (n8n.io), which ranks for about 124,000 keywords, draws roughly 918,000 monthly visits, and has a traffic value of $1.4 million. Zapier’s keyword portfolio is broad, targeting high-volume, high-intent terms across automation, SaaS integrations, and productivity, and it consistently ranks in top positions for both branded and non-branded queries. n8n, while much smaller, is still strong for its brand and core automation topics, but its reach and authority are more niche and community-driven, with lower average keyword positions and less traffic per keyword.

Zapier (zapier.com) demonstrates a dominant SEO presence with 829,453 total keywords, driving an estimated 8.8 million monthly visits and a traffic value exceeding $160 million. Their keyword portfolio is broad, targeting high-volume, high-intent queries across automation, productivity, and trending tech topics. Zapier consistently ranks in top positions for both branded and non-branded keywords, leveraging content that addresses user needs (e.g., “how to remove duplicates in google sheets,” “best ai detector,” “ai website builder”) and integration-focused queries. In contrast, UiPath (uipath.com) has a more focused keyword set (125,000 keywords), with significantly lower traffic (274,646) and traffic value ($3.7 million). UiPath’s organic reach is concentrated around RPA, automation, and their own brand, with forum content ranking for long-tail and technical queries, but with lower average positions and less traffic per keyword.